Email remains one of the most effective ways to communicate and engage with an audience. With a 3,800% ROI on every marketing dollar spent and 5.6 billion active email accounts in the world, it is an incredibly powerful sales and marketing tool that should be in your arsenal. But just because email is generally effective […]
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What is Brand Consistency and Why Is It Important?
Psychology Today defines a brand as “the total emotional experience someone has with you….all of your business’s touch points.” That includes marketing tools, website, customer service – basically every time a person comes in contact with your brand. And if that emotional experience is negative or confusing, you can lose a customer for good. Serving your customers […]
How to Create a Subscription-Based E-commerce Business
In the last decade, subscription-based e-commerce has exploded. According to McKinsey, 15% of online shoppers have signed up for at least one subscription service. Most often targeting young shoppers, frequently in cities, these services provide everything from meal prep kits to personalized shopping services to razors. Through 2016 the market had grown to more than […]
Why Entrepreneurs Need an Accountability Partner
Entrepreneurship can be frightening, difficult, and often quite lonely. You’re on your own, and success hinges on your ability to not just execute, but iterate and push yourself to try and do new things. When sitting at a laptop in your home office or a local Starbucks, that can be a daunting proposition – it’s […]
How to Manage Bookkeeping for Your Small Business
For new entrepreneurs especially it can be overwhelming to wear so many hats so much of the time. Some things are bound to fall to the wayside, and one of the most commonly overlooked responsibilities is bookkeeping. This article addresses the basics of bookkeeping for small business. Very small businesses and solopreneurs tend to handle […]
13 Ways to Make Your WordPress Blog Super Fast – WordPress Performance
Many bloggers love WordPress, trust it as a platform, and use it to power their blogs. That’s great for all of us, because it means the WordPress software will likely be maintained indefinitely. And it drives the third-party plugin and theme market. But even great software can be slow, so here are some tips to improve […]