We are now almost 2 months into our new reality, the one defined by the novel coronavirus and accompanying disease COVID-19. We are adjusting to our “new normal” – eating all meals at home, working from home, attending school and church from home. Humankind is nothing if not resilient, and though we may be annoyed, […]
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Make Extra Money with a Side Hustle
In times of uncertainty – like now, with the COVID-19 pandemic and related job losses – it can be good to have a side hustle. Even when things are good, being able to bank some extra cash is never a bad idea. Here is our comprehensive list for different types of side hustles and how […]
16 Things to Check Before You Publish a New Blog Post
For a long time, it seemed like every time I went to write a blog post, I would forget something. Not the blog post itself, typically. But it felt like there were 100 things to do every time I wanted to write a new post! How could I remember it all? Obviously, with a process. […]
9 Types of Emails to Send Your Online Store’s Mailing List
Email remains one of the most effective ways to communicate and engage with an audience. With a 3,800% ROI on every marketing dollar spent and 5.6 billion active email accounts in the world, it is an incredibly powerful sales and marketing tool that should be in your arsenal. But just because email is generally effective […]
What is Brand Consistency and Why Is It Important?
Psychology Today defines a brand as “the total emotional experience someone has with you….all of your business’s touch points.” That includes marketing tools, website, customer service – basically every time a person comes in contact with your brand. And if that emotional experience is negative or confusing, you can lose a customer for good. Serving your customers […]
How to Create a Subscription-Based E-commerce Business
In the last decade, subscription-based e-commerce has exploded. According to McKinsey, 15% of online shoppers have signed up for at least one subscription service. Most often targeting young shoppers, frequently in cities, these services provide everything from meal prep kits to personalized shopping services to razors. Through 2016 the market had grown to more than […]