Ecommerce Blog

Miva Merchant SSL

How to Migrate your Entire Miva Site to SSL

Back in mid-2015, Google started giving a small rankings boost to sites that were encrypted with an SSL certificate. As of this writing, it’s commonly thought that the boost is fairly small, but since Google has committed themselves to higher security on the web, we expect that it will grow in the future. Besides, if […]

new year's resolutions

Your Website’s 2015 New Year’s Resolutions

It’s almost a brand new year – 2015 starts TOMORROW. Can you believe it? Like me, you probably have your own New Year’s resolutions. Maybe you want to quit smoking, lose weight, or spend more time with your family. January has always been a time to make new goals. But what about your website? It […]

Miva Merchant 9

Time to Plan Your Miva 9 Upgrade

The holidays are over, the shopping frenzy done. Presents are unwrapped and we’re all looking forward to the new year. That applies to your website, too, and if you use Miva Merchant, you need to start thinking about Miva Merchant 9. What’s New In Miva 9? Miva 9 includes several major changes. Even though it’s […]

mobile friendly label in Google

New Mobile-Friendly Label in Google

Update January 19, 2015: It appears that Google may be ready to launch the mobile ranking algorithm, according to Search Engine Land and Web Pro news. In case you needed just one more reason to make your website display well on phones and tablets, Google has now begun to identify sites in their listings as […]

Miva Merchant SSL

SEO Boost for SSL-enabled Websites

Did you know that Google recently announced that it would be giving sites a small boost in their SEO for SSL-enabled pages? Their goal is to create a more secure environment on the Internet, so they’ve decided to incentivize websites for proactively taking this step. Over at Search Engine Land, Barry Schwartz offers some guidelines […]

SEO for E-commerce Sites

13 Ways to Improve Your E-commerce Website’s SEO

Search engine optimization (SEO) is a complicated process, especially for e-commerce sites. But getting the basics in place, if you don’t already have them, will provide a big boost right off the bat. And on-page SEO is often much easier and has faster results than off-page tasks such as link building. If you’re just launching or you’ve not […]

google dynamic remarketing

Google Dynamic Remarketing and Miva Merchant

In a previous post, I presented a collection of comparison shopping engines’ conversion scripts and how to implement them in Miva Merchant. Since that time, I’ve been asked many times to implement Google dynamic remarketing, so I wanted to add a post outlining how you can configure that code for your e-commerce site, too. Google’s […]

miva 4 html css

The Ultimate Guide to Coding CSE Conversion Scripts in Miva Merchant

Many of us rely on Comparison Shopping Engines such as Nextag, Pricegrabber, and the likes to drive targeted traffic to our websites. When advertising with comparison shopping engines (CSEs), it’s important to pay attention to your conversion rates to determine what’s working and what isn’t. Most CSEs provide a conversion tracking mechanism directly. Typically, this […]

cooks

Too Many Cooks in the Kitchen?

This post is a follow-up to my last one about hosting your own applications versus outsourcing them to third parties. One of the problems I see pretty often on sites is that many key components are each served by a different company. You have one provider for customer reviews, another vendor for videos, a third […]

Miva performance

Self-Hosted or Third Party? The New Buy vs. Build Debate

Over the past few months, I’ve watched as one particular e-commerce business make decisions about adding new features to their website. In an effort to increase revenue, they’ve spent time and money on conversion optimization testing, speed and performance testing, a hosted reviews system with more bells and whistles than their previous customer reviews package, […]