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Progressive web apps for ecommerce

Is a PWA Right for Your Ecommerce Business?

January 29, 2018 by Susan Petracco

As an online seller, you know that it’s imperative to stay on top of the latest trends if you want to remain competitive. That can mean many things, of course, from utilizing a new marketing strategy to updating your products themselves. With technology advancing all the time, and with more and more sales completed from […]

customer satisfaction

How to Practically Guarantee Customer Satisfaction

December 20, 2016 by Susan Petracco

A great website, low prices, and a wide selection of products – these things draw in shoppers. But even more important is your customer service. Because if your customer service stinks, shoppers aren’t likely to buy from you – at least, not more than once. The good news is that it’s possible to almost guarantee […]

Miva Merchant SSL

How to Migrate your Entire Miva Site to SSL

January 17, 2015 by Susan Petracco

Back in mid-2015, Google started giving a small rankings boost to sites that were encrypted with an SSL certificate. As of this writing, it’s commonly thought that the boost is fairly small, but since Google has committed themselves to higher security on the web, we expect that it will grow in the future. Besides, if […]

new year's resolutions

Your Website’s 2015 New Year’s Resolutions

December 31, 2014 by Susan Petracco

It’s almost a brand new year – 2015 starts TOMORROW. Can you believe it? Like me, you probably have your own New Year’s resolutions. Maybe you want to quit smoking, lose weight, or spend more time with your family. January has always been a time to make new goals. But what about your website? It […]

Miva Merchant 9

Time to Plan Your Miva 9 Upgrade

December 29, 2014 by Susan Petracco

The holidays are over, the shopping frenzy done. Presents are unwrapped and we’re all looking forward to the new year. That applies to your website, too, and if you use Miva Merchant, you need to start thinking about Miva Merchant 9. What’s New In Miva 9? Miva 9 includes several major changes. Even though it’s […]

mobile friendly label in Google

New Mobile-Friendly Label in Google

December 5, 2014 by Pete Petracco

Update January 19, 2015: It appears that Google may be ready to launch the mobile ranking algorithm, according to Search Engine Land and Web Pro news. In case you needed just one more reason to make your website display well on phones and tablets, Google has now begun to identify sites in their listings as […]

Miva Merchant SSL

SEO Boost for SSL-enabled Websites

September 24, 2014 by Susan Petracco

Did you know that Google recently announced that it would be giving sites a small boost in their SEO for SSL-enabled pages? Their goal is to create a more secure environment on the Internet, so they’ve decided to incentivize websites for proactively taking this step. Over at Search Engine Land, Barry Schwartz offers some guidelines […]

13 Ways to Improve Your E-commerce Website’s SEO

September 17, 2014 by Susan Petracco

Search engine optimization (SEO) is a complicated process, especially for e-commerce sites. But getting the basics in place, if you don’t already have them, will provide a big boost right off the bat. And on-page SEO is often much easier and has faster results than off-page tasks such as link building. If you’re just launching or you’ve not […]

google dynamic remarketing

Google Dynamic Remarketing and Miva Merchant

July 7, 2014 by Susan Petracco

In a previous post, I presented a collection of comparison shopping engines’ conversion scripts and how to implement them in Miva Merchant. Since that time, I’ve been asked many times to implement Google dynamic remarketing, so I wanted to add a post outlining how you can configure that code for your e-commerce site, too. Google’s […]

miva 4 html css

The Ultimate Guide to Coding CSE Conversion Scripts in Miva Merchant

September 14, 2012 by Susan Petracco

Many of us rely on Comparison Shopping Engines such as Nextag, Pricegrabber, and the likes to drive targeted traffic to our websites. When advertising with comparison shopping engines (CSEs), it’s important to pay attention to your conversion rates to determine what’s working and what isn’t. Most CSEs provide a conversion tracking mechanism directly. Typically, this […]

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