Blogs are one of the most popular types of websites around today. People are drawn to blogging for many reasons – as a personal diary, to share travel stories, to exhibit a lifestyle, or to teach.
A blog is simply a website that features articles, called blog posts, that belong to different categories specific to the blog. For example, this website is a blog with categories about online business, blogging, and e-commerce. A mom blog may post articles about infant care, education, and play. A style blog could post about fashion trends, makeup tips, and skincare.
You get the idea!
Most people who start a blog are looking to make money blogging. Of course, that’s not true for everyone. But, beyond personal satisfaction, the most common goal is to make money either directly from the blog, or to drive customers to your business.
How Do I Start a Blog?
There are tons of articles online about how to start a blog. We’ll be going into detail soon on recommended steps you can take to start your own blog. In the meantime, I suggest you take a look at How to Start a Blog for Beginners by The Work Life Blend.
How Can I Make Money Blogging?
There are lots of different ways to make money blogging. It’s better to focus on growing your blog first – writing content, building an audience, and marketing. But once you have enough traffic, you may want to consider:
- running advertisements, either independently or through Google Adsense or Mediavine
- creating a digital product you can sell a subscription to
- offering services related to your blog
What if I Already Have an (Online) Business?
Great question! Perhaps you already have a small – or not small! – business, such as an e-commerce site or a local service-based business like a salon or landscaping. You might be wondering if a blog can help your business.
The answer is a resounding yes!
A blog with great content attracts an audience. Do it right and you’ll start to rank in Google and get consistent traffic from search engines. You can also build a presence on social media websites and drive traffic to your website from those channels.
Along the way, you’ll start to establish yourself as an expert in your field. When you do, you can begin to convert that traffic into sales by encouraging more sales in your online store, or more customers to your local business.
No matter what niche you want to focus on, or how you want to generate an income for yourself, blogging is a great approach.