I’m sure you know the old saying: “If you make something idiot-proof, the world will just build a better idiot”. Unfortunately it’s downright, 100% true, and I’d bet $5 that your store isn’t as idiot-proof as you think it is. The problem is that we’re so close to our own stores, or those we develop […]
Last time I wrote about optimizing your e-commerce site for performance, and I focused on the front-end: the HTML, images, and other elements delivered to the browser. Today I want to talk about back-end optimization, or optimizing how data is processed on your server before it’s sent to your customer’s browser.
Your website’s performance and speed are a huge factor in your online success. Customers hate to wait for slow-loading pages, and slow sites also get a hit in their search engine rankings since Google started using page speed as a ranking factor last spring.