Did you know that Google recently announced that it would be giving sites a small boost in their SEO for SSL-enabled pages? Their goal is to create a more secure environment on the Internet, so they’ve decided to incentivize websites for proactively taking this step. Over at Search Engine Land, Barry Schwartz offers some guidelines […]
I bet you’re looking to stand out in the search engines. Right? Of course, we all are. Especially e-commerce sites, whose business often is so completely tied to search engine traffic. Although we usually focus on getting our pages ranked higher, it’s also important to make those listings enticing enough that people want to click […]
Google recently made two important updates to its search algorithm, know as the “Farmer” and “Panda” updates in the SEO world. The main goal was to weed out low-quality sites, particularly those known as “content farms” – sites that churn out hundreds or thousands of pages with short, unresearched articles.