Search engine optimization (SEO) is a complicated process, especially for e-commerce sites. But getting the basics in place, if you don’t already have them, will provide a big boost right off the bat. And on-page SEO is often much easier and has faster results than off-page tasks such as link building. If you’re just launching or you’ve not […]
One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It’s much easier to get customers talking about fashion or entertainment than about, well, ID cards. Retailer IDWholesaler.com wanted to break through that barrier, and get people talking about their products and […]
Not a lot of small ecommerce sites use video yet. It’s a shame, because video has promoted sales for larger retailers, and bloggers big and small already know the draw of video-based content. Videos can engage customers, drive additional traffic from other channels, and even boost your SEO rankings. It’s also easy to make – […]
Google recently made two important updates to its search algorithm, know as the “Farmer” and “Panda” updates in the SEO world. The main goal was to weed out low-quality sites, particularly those known as “content farms” – sites that churn out hundreds or thousands of pages with short, unresearched articles.
We’ve all heard that “content is king”, and it’s just as true for an e-commerce site as it is for a news site, blog, or any other website. But one of the common myths in e-commerce is that it’s good enough to throw up a two-sentence description and a bland image from the product manufacturer, […]
If you’re building your first ecommerce site, the idea of choosing a convention for your product codes may seem like a trivial task. After all, the product code is typically something that is primarily internal to your business, so what difference does the format make to your customers? The answer is, probably none. But it […]