As the world’s largest retailer ($232.9 billion in revenue in 2018), Amazon has incredible reach. It’s become synonymous with online shopping. One of … [Read more...] about What is FBA and is it right for your Amazon business?
Niche stores that focus on a small range of products have a luxury of often being able to limit their top-level categories to a few choices. An old … [Read more...] about Managing Large-Scale Category Structures
Part 3 of our Selling on Amazon series discusses Customer Experience Metrics and how they affect your ability to make money on Amazon. This article is … [Read more...] about Amazon Retailing Part 3: Understanding Customer Experience Metrics
Welcome to Part 2 of our Selling on Amazon series. Previously we talked about how to compete with other Amazon retailers by winning the buy box for … [Read more...] about Amazon Retailing Part 2: Listing Your Products
So you've decided to hock your wares on Amazon.com? Amazon can be a great sales channel for retailers of many types of products, because they have BIG … [Read more...] about Selling on Amazon Part 1: Winning the Buy Box