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Create Your Marketing Calendar for 2011

How to Create a Marketing Calendar

January 3, 2011Susan Petracco14 Comments

How structured are you when it comes to your e-commerce marketing plans? Sure, if you’re a bigger company, you probably have at least one employee dedicated to marketing, if not an entire department. But smaller companies often try to squeeze marketing in as an after-thought – after I package the orders, after I return phone […]

How to Choose the Right E-commerce Designer

How to Choose a Web Developer

September 8, 2010Susan Petracco7 Comments

If you’re building a new site or redesigning an existing one, chances are good that you’ll be researching and interviewing web developers to create the right front-end design experience for your site. But good websites don’t come cheap. How can you make sure you’re not wasting your money? How can you choose the right web […]

Free Add to Cart Buttons

Free Add to Cart Buttons

September 4, 2010Susan Petracco29 Comments

I love making buttons. They’re fun, there’s a huge variety, and they make an incredible difference to a site. The size, color, shape, and style of your buttons can trigger a difference the conversion rate of an e-commerce site. Buttons that stand out from the rest of the site’s designs are essential – if they […]

Adding More Content to Your Product Pages

How to Create an E-commerce Product Page that Sells

July 30, 2010Susan Petracco9 Comments

We’ve all heard that “content is king”, and it’s just as true for an e-commerce site as it is for a news site, blog, or any other website. But one of the common myths in e-commerce is that it’s good enough to throw up a two-sentence description and a bland image from the product manufacturer, […]

Managing Large-Scale Category Structures

Managing Large Category Structures on Your E-Commerce Site

May 11, 2010Susan Petracco13 Comments

Niche stores that focus on a small range of products have a luxury of often being able to limit their top-level categories to a few choices. An old rule of thumb was to aim for seven choices in any navigation menu, based on Miller’s Law, which states that the human mind can only remember 7 […]

protect your customer's data

How Well Do You Protect Your Customers’ Privacy?

May 8, 2010Susan Petracco14 Comments

Internet users have always been wary of providing personal and financial information online, but as the web has grown, so has the number of transactions, as well as the number of sites seeking orders for products or services. Customers have grown more accustomed to providing their information to many kinds of businesses, but privacy concerns […]

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