Niche stores that focus on a small range of products have a luxury of often being able to limit their top-level categories to a few choices. An old rule of thumb was to aim for seven choices in any navigation menu, based on Miller’s Law, which states that the human mind can only remember 7 […]
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How Well Do You Protect Your Customers’ Privacy?
Internet users have always been wary of providing personal and financial information online, but as the web has grown, so has the number of transactions, as well as the number of sites seeking orders for products or services. Customers have grown more accustomed to providing their information to many kinds of businesses, but privacy concerns […]
Improving Your E-commerce Checkout Process
Once you’ve gotten a shopper to add a product or two to their cart, you have a reasonable chance of converting them into a buyer. The process of moving them from the cart or basket page through the checkout steps to the final receipt page is known as the checkout process. There are a number […]
30 Topic Ideas for Your Online Store’s Blog
Personal blogging is relatively easy; business blogging is tougher. Making it interesting, tying your posts into your product line, and achieving the right voice are a challenge for even the most professional writer. These worries often lead to massive writer’s block. If you’re struggling for blog post ideas for your store’s website, we’ve got you […]
E-commerce Software for Increased Productivity
If you’ve been running an e-commerce site for awhile and been lucky enough to watch it grow, one of the things you may have noticed is that your workload doesn’t stay fixed as sales increase. In fact, there are times when doubling sales may triple (or more!) your workload. This is the time when you […]
8 Ways to Increase Your Ecommerce Site’s Credibility
On the web, transparency often equals trust. This is a world where credit cards are often used for fraud, where dollars are lost every day, and where identities are stolen. Smart shoppers are wary shoppers, and they don’t want to do business with faceless entities online. They want to know who’s behind the company they […]