If you’re building a new site or redesigning an existing one, chances are good that you’ll be researching and interviewing web developers to create the right front-end design experience for your site. But good websites don’t come cheap. How can you make sure you’re not wasting your money? How can you choose the right web […]
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Free Add to Cart Buttons
I love making buttons. They’re fun, there’s a huge variety, and they make an incredible difference to a site. The size, color, shape, and style of your buttons can trigger a difference the conversion rate of an e-commerce site. Buttons that stand out from the rest of the site’s designs are essential – if they […]
How to Create an E-commerce Product Page that Sells
We’ve all heard that “content is king”, and it’s just as true for an e-commerce site as it is for a news site, blog, or any other website. But one of the common myths in e-commerce is that it’s good enough to throw up a two-sentence description and a bland image from the product manufacturer, […]
Managing Large Category Structures on Your E-Commerce Site
Niche stores that focus on a small range of products have a luxury of often being able to limit their top-level categories to a few choices. An old rule of thumb was to aim for seven choices in any navigation menu, based on Miller’s Law, which states that the human mind can only remember 7 […]
How Well Do You Protect Your Customers’ Privacy?
Internet users have always been wary of providing personal and financial information online, but as the web has grown, so has the number of transactions, as well as the number of sites seeking orders for products or services. Customers have grown more accustomed to providing their information to many kinds of businesses, but privacy concerns […]
Improving Your E-commerce Checkout Process
Once you’ve gotten a shopper to add a product or two to their cart, you have a reasonable chance of converting them into a buyer. The process of moving them from the cart or basket page through the checkout steps to the final receipt page is known as the checkout process. There are a number […]