Great product images are a major key to success for any e-commerce store. A website has to do its best to replace a customer’s ability to see and touch the physical items like they would at the store.
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Idiot-Proofing Your Store
I’m sure you know the old saying: “If you make something idiot-proof, the world will just build a better idiot”. Unfortunately it’s downright, 100% true, and I’d bet $5 that your store isn’t as idiot-proof as you think it is. The problem is that we’re so close to our own stores that we get used […]
Will Google’s Recent Updates Hurt Your E-commerce Website?
Google recently made two important updates to its search algorithm, know as the “Farmer” and “Panda” updates in the SEO world. The main goal was to weed out low-quality sites, particularly those known as “content farms” – sites that churn out hundreds or thousands of pages with short, unresearched articles.
Improve the Performance of Your E-commerce Site, Part 2
Last time I wrote about optimizing your e-commerce site for performance, and I focused on the front-end: the HTML, images, and other elements delivered to the browser. Today I want to talk about back-end optimization, or optimizing how data is processed on your server before it’s sent to your customer’s browser. The elements you want […]
Improve the Performance of Your E-commerce Site, Part 1
Your website’s performance and speed are a huge factor in your online success. Customers hate to wait for slow-loading pages, and slow sites also get a hit in their search engine rankings since Google started using page speed as a ranking factor last spring. Fortunately, there are almost always things you can do to improve […]
Cross-Selling and Cross-Promoting Products
The idea of cross-selling basically means offering people alternatives and additions to the current product they are considering. The most common way of doing this is by presenting manually-assigned “related products” somewhere on the site’s product details pages. These may be noted as “related products” or “similar products”, but might also be manually-assigned “accessories” or […]