Google recently made two important updates to its search algorithm, know as the “Farmer” and “Panda” updates in the SEO world. The main goal was to weed out low-quality sites, particularly those known as “content farms” – sites that churn out hundreds or thousands of pages with short, unresearched articles.
Your website’s performance and speed are a huge factor in your online success. Customers hate to wait for slow-loading pages, and slow sites also get a hit in their search engine rankings since Google started using page speed as a ranking factor last spring. Fortunately, there are almost always things you can do to improve […]
The idea of cross-selling basically means offering people alternatives and additions to the current product they are considering. The most common way of doing this is by presenting manually-assigned “related products” somewhere on the site’s product details pages. These may be noted as “related products” or “similar products”, but might also be manually-assigned “accessories” or […]
How structured are you when it comes to your e-commerce marketing plans? Sure, if you’re a bigger company, you probably have at least one employee dedicated to marketing, if not an entire department. But smaller companies often try to squeeze marketing in as an after-thought – after I package the orders, after I return phone […]
If you’re building a new site or redesigning an existing one, chances are good that you’ll be researching and interviewing web developers to create the right front-end design experience for your site. But good websites don’t come cheap. How can you make sure you’re not wasting your money? How can you choose the right web […]
I love making buttons. They’re fun, there’s a huge variety, and they make an incredible difference to a site. The size, color, shape, and style of your buttons can trigger a difference the conversion rate of an e-commerce site. Buttons that stand out from the rest of the site’s designs are essential – if they […]