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How to Use Video to Boost Visits and SEO

How to Use Video to Boost Visits and SEO

May 13, 2011Susan Petracco13 Comments

Not a lot of small ecommerce sites use video yet. It’s a shame, because video has promoted sales for larger retailers, and bloggers big and small already know the draw of video-based content. Videos can engage customers, drive additional traffic from other channels, and even boost your SEO rankings. It’s also easy to make – […]

Product Images and Zoom Features

4 Great Ways to Showcase Your Product Images

May 11, 2011Susan Petracco7 Comments

Great product images are a major key to success for any e-commerce store. A website has to do its best to replace a customer’s ability to see and touch the physical items like they would at the store.

Will Google’s Recent Updates Hurt Your Sales?

Will Google’s Recent Updates Hurt Your E-commerce Website?

April 11, 2011Susan Petracco15 Comments

Google recently made two important updates to its search algorithm, know as the “Farmer” and “Panda” updates in the SEO world. The main goal was to weed out low-quality sites, particularly those known as “content farms” – sites that churn out hundreds or thousands of pages with short, unresearched articles.

Improve the Performance of Your E-commerce Site, Part 1

How to Improve the Performance of Your E-commerce Site

February 22, 2011Susan Petracco6 Comments

Your website’s performance and speed are a huge factor in your online success. Customers hate to wait for slow-loading pages, and slow sites also get a hit in their search engine rankings since Google started using page speed as a ranking factor last spring. Fortunately, there are almost always things you can do to improve […]

Cross-Selling and Cross-Promoting Products

Cross-Selling and Cross-Promoting Products

January 30, 2011Susan Petracco5 Comments

The idea of cross-selling basically means offering people alternatives and additions to the current product they are considering. The most common way of doing this is by presenting manually-assigned “related products” somewhere on the site’s product details pages. These may be noted as “related products” or “similar products”, but might also be manually-assigned “accessories” or […]

Create Your Marketing Calendar for 2011

How to Create a Marketing Calendar

January 3, 2011Susan Petracco14 Comments

How structured are you when it comes to your e-commerce marketing plans? Sure, if you’re a bigger company, you probably have at least one employee dedicated to marketing, if not an entire department. But smaller companies often try to squeeze marketing in as an after-thought – after I package the orders, after I return phone […]

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