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happy ecommerce customer

How to Practically Guarantee Customer Satisfaction

December 20, 2016Susan Petracco

A great website, low prices, and a wide selection of products – these things draw in shoppers. But even more important is your customer service. Because if your customer service stinks, shoppers aren’t likely to buy from you – at least, not more than once. Customer satisfaction is key! The good news is that it’s […]

How to Migrate your Entire Miva Site to SSL

How to Migrate your Entire Miva Site to SSL

January 17, 2015Susan Petracco

Back in mid-2015, Google started giving a small rankings boost to sites that were encrypted with an SSL certificate. As of this writing, it’s commonly thought that the boost is fairly small, but since Google has committed themselves to higher security on the web, we expect that it will grow in the future. Besides, if […]

13 Ways to Improve Your E-commerce Website’s SEO

13 Ways to Improve Your E-commerce SEO

September 17, 2014Susan PetraccoLeave a Comment

Search engine optimization (SEO) is a complicated process, especially for e-commerce sites. But getting the basics in place, if you don’t already have them, will provide a big boost right off the bat. And on-page SEO is often much easier and has faster results than off-page tasks such as link building. If you’re just launching or you’ve not […]

viral marketing

Viral Marketing for B2B Stores

August 1, 2011Susan Petracco5 Comments

One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It’s much easier to get customers talking about fashion or entertainment than about, well, ID cards. Retailer IDWholesaler.com wanted to break through that barrier, and get people talking about their products and […]

What Your Customer Service Email Says About Your Business

Best Practices for Customer Service Emails

July 21, 2011Susan Petracco5 Comments

Shoppers have come to expect the human touch almost as much online as they do when they visit a store in person at their local mall. Given this expectation, let’s discuss how you can optimize customer service emails to create a stronger relationship with your customers.

Product Data Feed Best Practices

Product Data Feed Best Practices

June 20, 2011Susan Petracco1 Comment

Data feeds are an integral part of marketing an ecommerce site. A data feed is nothing more than a list of your products, along with certain product details, in a structured format. The details included in the file depend on your site needs and the requirements of the partner to whom you’re submitting your data. […]

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