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How to Overcome Fear in Your Business

How to Overcome Fear in Your Business

August 26, 2019Susan PetraccoLeave a Comment

Ask any entrepreneur for an honest description of the life they lead, and they’ll describe a life of putting out fires, never-ending stress over finances, and persistent fear. Not only are entrepreneurs more likely to be stressed out and “worried a lot” than other workers, they are twice as likely to suffer from depression and […]

Time Management Hacks for Entrepreneurs

Time Management Hacks for Entrepreneurs

August 5, 2019Susan PetraccoLeave a Comment

We all have the same twenty-four-hour day. How we each manage that day is the most important factor in determining our success or failure. As an entrepreneur, you should carefully examine how your daily routines affect your productivity. Then use those results to improve your time management practices. These four root causes impact productivity most. […]

How to Create a Marketing Plan for Your Small Business

How to Create a Marketing Plan for Your Small Business

July 29, 2019Susan PetraccoLeave a Comment

A good marketing plan is a roadmap for how you define, present, and promote your business. It will guide future advertising campaigns, the contents of your website, and where you spend money to grow. It is not unusual to see marketing plans for large, established businesses to run into the hundreds of pages. This does […]

5 Branding Concepts that Have Nothing to Do with a Logo

5 Branding Concepts that Have Nothing to Do with a Logo

July 10, 2019Susan PetraccoLeave a Comment

Branding is far more encompassing than just a logo. A well thought out and defined brand should also take into account the intangible aspects of a company’s identity. The following are some of the obvious, and at times not so obvious, aspects of your business that branding should cover. 1. Your Company Name Possibly one […]

How to Choose the Right Legal Structure for Your New Business

How to Choose the Right Legal Structure for Your New Business

July 7, 2019Susan PetraccoLeave a Comment

Selecting the proper legal structure for your business can enhance your opportunities to succeed, minimize your tax liability, and protect your personal wealth. In this article, we will focus on the six structures most likely to meet the needs of the largest number of entrepreneurs. Sole Proprietorship By far, the most common legal structure for […]

How to Start an Ecommerce Business

So You Want to Start an Amazing E-commerce Business?

July 5, 2019Susan PetraccoLeave a Comment

So you’ve heard there’s a lot of money to be made in e-commerce. You’ve decided to give it a shot, and start your own e-commerce business. After all, many companies are making millions. Smaller stores are generating enough income for people to quit their day jobs. You want in on this! Of course you do! […]

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