Back in mid-2015, Google started giving a small rankings boost to sites that were encrypted with an SSL certificate. As of this writing, it's commonly … [Read more...] about How to Migrate your Entire Miva Site to SSL
SEO Boost for SSL-enabled Websites
Did you know that Google recently announced that it would be giving sites a small boost in their SEO for SSL-enabled pages?Their goal is to create … [Read more...] about SEO Boost for SSL-enabled Websites
13 Ways to Improve Your E-commerce Website’s SEO
Search engine optimization (SEO) is a complicated process, especially for e-commerce sites. But getting the basics in place, if you don't … [Read more...] about 13 Ways to Improve Your E-commerce Website’s SEO
Self-Hosted or Third Party? The New Buy vs. Build Debate
Over the past few months, I've watched as one particular e-commerce business make decisions about adding new features to their website. In an effort … [Read more...] about Self-Hosted or Third Party? The New Buy vs. Build Debate
Viral Marketing for B2B Stores
One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It's much easier to get … [Read more...] about Viral Marketing for B2B Stores
What Your Customer Service Email Says About Your Business
As e-commerce businesses, we have a variety of reasons to email our customers. These emails include order confirmations, shipping notifications, … [Read more...] about What Your Customer Service Email Says About Your Business
ROI Metrics vs. How You Feel
Which is a Better measurement for Success in Today’s Online World? Mark Twain was famed for many things, but the one phrase of his I like the best … [Read more...] about ROI Metrics vs. How You Feel
How Bad Experiences Outweigh Good Ones
We're a community of "glass is half empty" kind of shoppers.I was watching an old rerun of "The Big Bang Theory" Friday night, where Sheldon … [Read more...] about How Bad Experiences Outweigh Good Ones
Product Data Feed Best Practices
Data feeds are an integral part of marketing an ecommerce site. A data feed is nothing more than a list of your products, along with certain product … [Read more...] about Product Data Feed Best Practices