How you describe your business matters. To make the right introduction, you need an elevator pitch that effectively highlights your unique value proposition, why you are especially suited to deliver on that proposition, and most importantly, why other people should care. What’s an elevator pitch? It’s how you can sell your business in the short […]
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What is Amazon FBA and is it Right for Your E-Commerce Business?
As the world’s largest retailer ($232.9 billion in revenue in 2018), Amazon has incredible reach. It’s become synonymous with online shopping. One of the many reasons it has been so successful is its investment in a global marketplace that supports and helps 1.7 million sellers generate more than $118 billion in sales in 2018. The […]
How to Overcome Fear in Your Business
Ask any entrepreneur for an honest description of the life they lead, and they’ll describe a life of putting out fires, never-ending stress over finances, and persistent fear. Not only are entrepreneurs more likely to be stressed out and “worried a lot” than other workers, they are twice as likely to suffer from depression and […]
Time Management Hacks for Entrepreneurs
We all have the same twenty-four-hour day. How we each manage that day is the most important factor in determining our success or failure. As an entrepreneur, you should carefully examine how your daily routines affect your productivity. Then use those results to improve your time management practices. These four root causes impact productivity most. […]
How to Create a Marketing Plan for Your Small Business
A good marketing plan is a roadmap for how you define, present, and promote your business. It will guide future advertising campaigns, the contents of your website, and where you spend money to grow. It is not unusual to see marketing plans for large, established businesses to run into the hundreds of pages. This does […]
5 Branding Concepts that Have Nothing to Do with a Logo
Branding is far more encompassing than just a logo. A well thought out and defined brand should also take into account the intangible aspects of a company’s identity. The following are some of the obvious, and at times not so obvious, aspects of your business that branding should cover. 1. Your Company Name Possibly one […]