I’m sure you know the old saying: “If you make something idiot-proof, the world will just build a better idiot”. Unfortunately it’s downright, 100% true, and I’d bet $5 that your store isn’t as idiot-proof as you think it is. The problem is that we’re so close to our own stores, or those we develop […]
I started this three-part series about ecommerce-related accounts on Twitter two weeks ago. It began with E-commerce Gurus to Follow on Twitter, and then last week I followed up with Shopping Carts to Follow on Twitter.
Last week I posted a list of some of my favorite e-commerce gurus on Twitter. Today I want to follow up with a list of popular shopping carts who are also active on Twitter.
It’s no secret that I love Twitter – news sharing, conversations, and my daily 15 minutes of “fame”, as it were. The best part is the sheer number of truly brilliant and informed people tweeting about ecommerce. Looking for some additional information about online retailing? Start here.
Google recently made two important updates to its search algorithm, know as the “Farmer” and “Panda” updates in the SEO world. The main goal was to weed out low-quality sites, particularly those known as “content farms” – sites that churn out hundreds or thousands of pages with short, unresearched articles.
Last time I wrote about optimizing your e-commerce site for performance, and I focused on the front-end: the HTML, images, and other elements delivered to the browser. Today I want to talk about back-end optimization, or optimizing how data is processed on your server before it’s sent to your customer’s browser.
Your website’s performance and speed are a huge factor in your online success. Customers hate to wait for slow-loading pages, and slow sites also get a hit in their search engine rankings since Google started using page speed as a ranking factor last spring.
A few days before Valentine’s Day, an email from RueLaLa.com landed in my inbox. It’s by far one of the most creative email marketing campaigns I’ve seen, ever, and I wanted to share it with you.
The idea of cross-selling basically means offering people alternatives and additions to the current product they are considering. The most common way of doing this is by presenting manually-assigned “related products” somewhere on the site’s product details pages.
How structured are you when it comes to your e-commerce marketing plans? Sure, if you’re a bigger company, you probably have at least one employee dedicated to marketing, if not an entire department. But smaller companies often try to squeeze marketing in as an after-thought