One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It's much easier to get … [Read more...] about Viral Marketing for B2B Stores
What Your Customer Service Email Says About Your Business
As e-commerce businesses, we have a variety of reasons to email our customers. These emails include order confirmations, shipping notifications, … [Read more...] about What Your Customer Service Email Says About Your Business
ROI Metrics vs. How You Feel
Which is a Better measurement for Success in Today’s Online World? Mark Twain was famed for many things, but the one phrase of his I like the best … [Read more...] about ROI Metrics vs. How You Feel
How Bad Experiences Outweigh Good Ones
We're a community of "glass is half empty" kind of shoppers.I was watching an old rerun of "The Big Bang Theory" Friday night, where Sheldon … [Read more...] about How Bad Experiences Outweigh Good Ones
Product Data Feed Best Practices
Data feeds are an integral part of marketing an ecommerce site. A data feed is nothing more than a list of your products, along with certain product … [Read more...] about Product Data Feed Best Practices
How to Use Video to Boost Visits and SEO
Not a lot of small ecommerce sites use video yet. It's a shame, because video has promoted sales for larger retailers, and bloggers big and small … [Read more...] about How to Use Video to Boost Visits and SEO
Product Images and Zoom Features
Great product images are a major key to success for any e-commerce store. A website has to do its best to replace a customer's ability to see and … [Read more...] about Product Images and Zoom Features
Idiot-Proofing Your Store
I'm sure you know the old saying: "If you make something idiot-proof, the world will just build a better idiot". Unfortunately it's downright, 100% … [Read more...] about Idiot-Proofing Your Store
Will Google’s Recent Updates Hurt Your Sales?
Google recently made two important updates to its search algorithm, known as the "Farmer" and "Panda" updates in the SEO world. The main goal was to … [Read more...] about Will Google’s Recent Updates Hurt Your Sales?