Email marketing remains the most impactful digital marketing channel available online. With an estimated $44 return for every $1 spent, email is a robust, highly effective channel that too many businesses neglect. The challenge with email marketing is the time it takes to build an email list and fully monetize it. While it’s possible to […]
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7 Ways to Lower the Bounce Rate on Your Blog
Your blog is designed to inform and provide value to prospects who have questions related to your products or services. They likely Googled a common issue you have written about or saw an article you published on Facebook or Twitter and found it interesting. But that initial interest doesn’t always translate to long term sales […]
Google Calendar Tips to Maximize Productivity
Organization is a never-ending battle. To be productive, you need a clear sense of your responsibilities, the due dates of those responsibilities, and the resources required. A simple to-do list often isn’t enough to stay on track when there are dozens of different tasks inundating you from different directions at any given time. That’s why […]
How To Stay Motivated As An Entrepreneur
The early days of entrepreneurship are fast-paced and exhilarating but after a time, you hit your rhythm and the days get easier. It’s great that your business is operating successfully, but now you have a new problem: staying motivated. The mundane tasks of running a business day-to-day can drain us, leaving us bored, disinterested, and […]
How to Know it’s Time to Quit Your Day Job
It’s the ultimate dream. Transitioning from the daily 9-5 grind to being legitimately self-employed. To put in your two weeks’ notice and set out on a journey to build something entirely of yourself. But it’s also terrifying. There’s a reason why 44 million Americans have a side hustle, and yet there are only 30 million […]
How to Avoid Solopreneur Burnout
It’s the dream. You and your business against the world. From the moment you strike out alone, it’s an exhilarating experience, but it can also be a lonely, and at times, exhausting one. Be careful that you don’t develop solopreneur burnout. Solopreneurs in the early stages of launching a business have to wear many hats. […]