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16 Things to Check Before You Publish a New Blog Post

16 Things to Check Before You Publish a New Blog Post

March 16, 2020Susan PetraccoLeave a Comment

For a long time, it seemed like every time I went to write a blog post, I would forget something. Not the blog post itself, typically. But it felt like there were 100 things to do every time I wanted to write a new post! How could I remember it all? Obviously, with a process. […]

9 Types of Emails to Send Your Online Store's Mailing List

9 Types of Emails to Send Your Online Store’s Mailing List

January 23, 2020Susan PetraccoLeave a Comment

Email remains one of the most effective ways to communicate and engage with an audience. With a 3,800% ROI on every marketing dollar spent and 5.6 billion active email accounts in the world, it is an incredibly powerful sales and marketing tool that should be in your arsenal. But just because email is generally effective […]

What is Brand Consistency and Why Is It Important?

What is Brand Consistency and Why Is It Important?

January 21, 2020Susan PetraccoLeave a Comment

Psychology Today defines a brand as “the total emotional experience someone has with you….all of your business’s touch points.” That includes marketing tools, website, customer service – basically every time a person comes in contact with your brand.  And if that emotional experience is negative or confusing, you can lose a customer for good. Serving your customers […]

How to Create a Subscription-Based E-commerce Business

How to Create a Subscription-Based E-commerce Business

January 18, 2020Susan PetraccoLeave a Comment

In the last decade, subscription-based e-commerce has exploded. According to McKinsey, 15% of online shoppers have signed up for at least one subscription service. Most often targeting young shoppers, frequently in cities, these services provide everything from meal prep kits to personalized shopping services to razors. Through 2016 the market had grown to more than […]

Why Entrepreneurs Need an Accountability Partner

Why Entrepreneurs Need an Accountability Partner

January 2, 2020Susan Petracco1 Comment

Entrepreneurship can be frightening, difficult, and often quite lonely. You’re on your own, and success hinges on your ability to not just execute, but iterate and push yourself to try and do new things. When sitting at a laptop in your home office or a local Starbucks, that can be a daunting proposition – it’s […]

Bookkeeping for Small Businesses

How to Manage Bookkeeping for Your Small Business

December 10, 2019Susan Petracco14 Comments

For new entrepreneurs especially it can be overwhelming to wear so many hats so much of the time. Some things are bound to fall to the wayside, and one of the most commonly overlooked responsibilities is bookkeeping. This article addresses the basics of bookkeeping for small business. Very small businesses and solopreneurs tend to handle […]

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