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improve your checkout process

Improving Your E-commerce Checkout Process

March 29, 2010Susan Petracco32 Comments

Once you’ve gotten a shopper to add a product or two to their cart, you have a reasonable chance of converting them into a buyer. The process of moving them from the cart or basket page through the checkout steps to the final receipt page is known as the checkout process. There are a number […]

Writers Block? 30 Topic Ideas for Your Online Store’s Blog

30 Topic Ideas for Your Online Store’s Blog

December 21, 2009Susan Petracco21 Comments

Personal blogging is relatively easy; business blogging is tougher. Making it interesting, tying your posts into your product line, and achieving the right voice are a challenge for even the most professional writer. These worries often lead to massive writer’s block. If you’re struggling for blog post ideas for your store’s website, we’ve got you […]

E-commerce Software for Increased Productivity

E-commerce Software for Increased Productivity

April 14, 2009Susan Petracco7 Comments

If you’ve been running an e-commerce site for awhile and been lucky enough to watch it grow, one of the things you may have noticed is that your workload doesn’t stay fixed as sales increase. In fact, there are times when doubling sales may triple (or more!) your workload. This is the time when you […]

8 Ways to Increase Your Ecommerce Site’s Credibility

8 Ways to Increase Your Ecommerce Site’s Credibility

April 7, 2009Susan Petracco17 Comments

On the web, transparency often equals trust. This is a world where credit cards are often used for fraud, where dollars are lost every day, and where identities are stolen. Smart shoppers are wary shoppers, and they don’t want to do business with faceless entities online. They want to know who’s behind the company they […]

Top 10 Email Marketing Mistakes

Top 10 Email Marketing Mistakes

December 2, 2008Susan Petracco15 Comments

Most online businesses set up email lists of some sort, then proceed to just send out emails. This document will show you, from the perspective of the person RECEIVING the emails, what mistakes many people make. Avoid these mistakes to ramp up your email list to profitability. 1. Putting an unsubscribe link at the bottom […]

6 Tips for Starting a Blog for Your E-commerce Site

6 Tips for Starting a Blog for Your E-commerce Site

February 28, 2008Susan Petracco7 Comments

To get sales, your website has to get visitors. And one of the best ways to get visitors to your website is to rank well within the search engines. That is an entirely different subject, but one of the easiest things to consider is implementing a weblog for your business. Originally, back around 1998, weblogs […]

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