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8 Ways to Increase Your Ecommerce Site’s Credibility

8 Ways to Increase Your Ecommerce Site’s Credibility

April 7, 2009Susan Petracco17 Comments

On the web, transparency often equals trust. This is a world where credit cards are often used for fraud, where dollars are lost every day, and where identities are stolen. Smart shoppers are wary shoppers, and they don’t want to do business with faceless entities online. They want to know who’s behind the company they […]

Top 10 Email Marketing Mistakes

Top 10 Email Marketing Mistakes

December 2, 2008Susan Petracco15 Comments

Most online businesses set up email lists of some sort, then proceed to just send out emails. This document will show you, from the perspective of the person RECEIVING the emails, what mistakes many people make. Avoid these mistakes to ramp up your email list to profitability. 1. Putting an unsubscribe link at the bottom […]

6 Tips for Starting a Blog for Your E-commerce Site

6 Tips for Starting a Blog for Your E-commerce Site

February 28, 2008Susan Petracco7 Comments

To get sales, your website has to get visitors. And one of the best ways to get visitors to your website is to rank well within the search engines. That is an entirely different subject, but one of the easiest things to consider is implementing a weblog for your business. Originally, back around 1998, weblogs […]

Using Order Management Software

Using Order Management Software

February 27, 2008Susan Petracco4 Comments

As e-commerce stores grow, the process of filling orders becomes increasingly tedious without software to help. Some shopping carts have some of the features needed to fill orders, such as the ability to print packing slips, track order history as well as packages, and so forth. But bringing an order management package online is often […]

Choosing Product Codes or Item Numbers

Choosing Product Codes or Item Numbers

January 16, 2008Susan Petracco1 Comment

If you’re building your first ecommerce site, the idea of choosing a convention for your product codes may seem like a trivial task. After all, the product code is typically something that is primarily internal to your business, so what difference does the format make to your customers? The answer is, probably none. But it […]

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