Personal blogging is relatively easy; business blogging is tougher. Making it interesting, tying your posts into your product line, and achieving the right voice are a challenge for even the most professional writer. These worries often lead to massive writer’s block.
If you’re struggling for blog post ideas for your store’s website, we’ve got you covered!
Here are 30 ideas for topics you may have never considered including on your online store’s blog.
Post a recipe that ties into your site’s theme. If you sell children’s products, make something kid-friendly. If you sell purses, do a couture-purse inspired cake design. Include pictures!
2. Announce an upcoming sale
If you have a sale coming up, give your loyal readers advance notice. You can even offer a preview exclusively for blog readers, where they can see which products are included at what sale prices via a special link that’s only included on your blog.
Note: This tip also works well in email marketing…RueLaLa has done it well for years.
3. Showcase a new product line
Introduce a new product line that you’ve just added. What makes it stand apart, what are the benefits, and which products are the expected best-sellers?
4. Support a cause
Support a cause! Identify a popular movement, and make sure it’s one that you believe in. Then describe how you help, whether it’s with financial contributions, or efforts like recycling and reusing packing supplies to support a greener planet. Ask your readers to pitch in.
It’s even better if the cause relates to your business.
5. Feature your employees
Introduce a staff member, your entire web or CSR team, or even make it a series and showcase one employee every week.
6. Show what happens behind the scenes
Write about the pick-and-ship process, what happens after the order is placed. MyCubanStore.com placed a video of the process on their order confirmation page. Go purchase a guayabera and see for yourself.
Show photos of your recent store events, company picnic, or holiday party. This can be a great way to humanize your store.
8. Talk about your website
Talk about your website itself, instead of your company and its business. It’s a great way to get the some visibility and link love from the tech community. PlumberSurplus.com has made their entire blog about this! (Unfortunately this site no longer exists.)
Have you made recent changes or added a new feature? Describe it and, if needed, explain how shoppers can best utilize it.
9. Demonstrate a product with a video.
Show its uses, how it works, or the process of assembling the product, such as how Zappos demonstrates their knife sharpener (no longer available).
10. Roll out the red carpet!
See if you can find any way to include Hollywood. Internet surfers love celebrities; take a look at any recent list of “most popular search terms” if you don’t believe me. Has one of your products been worn by Suri or carried by Angelina? Brag about it, even if they didn’t buy it from you. Just don’t lie and claim they did, 🙂
11. Make a list (and check it twice).
Much like this one, blog posts that are bulleted or numbered lists are easy to scan and popular with readers. Make a list of your best selling products (and why), or your top tips for surviving the holidays, or 5 ways to choose the perfect Christmas gift…you get the idea.
12. Think travel!
During the holidays or summer you find a lot of people traveling. So pick a place you’ve been to recently, show pictures, and describe the location and some fun activities. Incorporate your products wherever possible – apparel for the locale, luggage for the trip, toys and books for the free time, or a digital camera for the memories you’ll make.
13. Launch a contest.
Create or find a great prize and give people one entry per day throughout the contest. Once they enter the first time, email them daily (with their permission) and remind them to come back, and after they enter show them some stuff to buy.
14. Tour your office
Give a quick office tour so your customers can visualize what it’s like to work there. And if you break new ground, show the process of creating your new workspace, from demolition to the finished result. Everyone loves a great “flip” video!
15. Pick a theme
Showcase products around a particular theme, such as A Girl Needs Pink at 1928 Jewelry. (Sorry, link removed 11/5/2015 because, according to Google, the site now contains malware.)
16. Write generically for SHOPPERS.
What challenges do all shoppers face? Think of topics like comparing prices, avoiding shipping hassles during the holidays, handling returns, shipping internationally…some topics are universal no matter what products you sell.
17. Answer real questions
Answer a question your customer service team received by phone or email on your blog for others to read. Keep the caller/emailer anonymous, though it might be a nice touch to use the first name only (if you get permission first, that is).
Share your corporate values, ideals, or culture. If this is all you talk about, it’s boring. But sprinkling it in with more people-oriented content lets your readers know what you stand for.
19. Bring in the family
Focus a post on parents or the family as a whole. Offer ideas for together time or family fitness. It’s ok to work your products in, but you don’t have to – this is a great value proposition on its own. And parents make up a large portion of online shoppers, so lots of readers will find it relevant to their lives.
20. Tell your history
Go back to the early days of your company and tell its history. Did it start out in your garage? Do you have a picture of packages stacked up in your driveway? A video of you removing a batch of your famous pretzels from the oven in your kitchen? Share your grass-roots beginnings.
21. Incorporate the arts.
Feature works from a local artist or write a review of the currently-running show at the community theater. Position your company as a patron of the arts.
22. Run a poll.
There are several plug-ins for major blog platforms, as well as third-party polls, and it’s a good way to encourage participation from your readers. Publish the results as you go along so there’s something of interest to see along the way.
23. Demonstrate a craft or DIY project
Offer up a great craft or DIY tip related to your business, like Free People’s homemade terrarium ornament idea. And you may want to share this on Pinterest because that’s what Pinterest excels at!
24. Offer a free download
A desktop wallpaper image or a printable coloring page are a couple of popular ideas.
25. Coupons, duh!
Offer a coupon, of course! It’s great to reward your blog readers with a tangible benefit – real savings off the products in your store.
26. Trade shows
Do you attend trade shows or other industry events? Include a diary of your travel and activities along with photos.
27. Happy New Year!
These are easy to do and schedule for a future date: just wish your customers a pleasant day for every major holiday of the year. Short and sweet is fine; customers don’t expect you to be blogging that day anyway.
28. Write what your customers care about
Identify what your customers care about, and blog on those topics. Patagonia discusses wildlife and the environment, while Etnies has videos from extreme sports events as well as competition results. (Update: Etnies blog is now defunct.)
29. Tell shoppers how they can save money
Online retailers want to make money; shoppers want to save money (even while spending it). Offer tips on how to save money by shopping online. Some ideas are to purchase multiple products from the same retailer to save on shipping costs, to sign up for the newsletter to receive coupons and discount codes, or to provide bulk discounts to groups that purchase together (clubs, schools, mommy groups, etc).
30. Make a stupidly funny video.
Or maybe not so funny? You decide.