New Mobile-Friendly Label in Google
In case you needed just one more reason to make your website display well on phones and tablets, Google has now begun to identify sites in their listings as being mobile-friendly. The label only appears in their mobile listings, so you’ll see it when you search using your device, but not while viewing the SERPs (Search Engine Results Pages) on your regular computer.
Not only is there a label to indicate mobile friendliness for websites, but Google is also working to use this as a ranking signal…meaning your site will rank better in the mobile SERPs if it is optimized for devices.
According to Search Engine Land, Google looks at the following elements to determine whether a site is mobile-friendly:
- That it doesn’t use technology (like Flash) that isn’t supported on most mobile devices
- That the words on the page are readable without having to zoom in
- That the website resizes itself to different screens so that visitors don’t have to scroll, or zoom in or out, to use the page
- That there is enough space around links so that the correct one can easily be clicked
This is where we come in. We can redesign your website so that it’s optimized for many common device sizes, and so that it achieves the mobile-friendly label and any related ranking boost from Google. If you want a brand new design, we can do them together. Or if you want to keep your existing look-and-feel for desktops, and simply make it friendly to handheld devices, we can do that too. We’re kind of flexible like that 😉