Click2Customer Takes Your Store to the Next Level
The 2010 Holiday Season is nearly here! Wondering what you can do to enhance the shopping experience and drive more sales this year? If so, we’d like to introduce our newest e-commerce solution: Click2Customer.
Customers have become more savvy about where they spend their dollars, and so should you. We’re about to kick off a 10-part series highlighting the BEST features you should get in place for the holidays. Each of these tips is a feature provided by Click2Customer. And while you can pick-and-choose certain features to implement, we’d like you to consider getting the whole shebang with Click2Customer.
Click2Customer is a product suite that will change the way you think about e-commerce and the way you do business online. We realize that sounds pretty dramatic, but the reality is that for a great many years, retailers have struggled to make the online experience more similar to the brick-and-mortar store’s approach to customer support, sales and detail.
Click2Customer brings together the essential features that you need to turn click-through visitors into customers, by making your store more dynamic, inviting, and personalized. The Click2Customer product suite allows you to customize and personalize your store’s shopping experience for each customer, and to do so in an easy, manageable fashion without taking the lion’s share of your precious time.
What Does Click2Customer Mean?
The C2C concept is one we developed over years of e-commerce consulting. It’s based on the idea that while SEO consultants focus on getting people to your site, and landing page optimizers focus on the page shown, there’s not really a concept that covers the full range of customers. With Click2Customer, we divide your visitors into four groups:
- Click-thru: This is a true first-time visitor to your store. They’ve just reached your site from the search engines, a banner ad, or any other means. Your job at this stage is to set the right impression immediately.
- Browser: This visitor liked what he saw during the click-thru stage and decided to look around some more. They’ve developed an interest, and it’s time to direct them where they want to go.
- Customer: A customer has chosen to make a purchase from your business. Once someone has placed an order, they become a customer. Now, we want to keep them.
- Repeat Customer: A repeat customer likes your company’s brand and products, and is interested in coming back to make additional purchases. You need to make them continue to feel appreciated.
- Recommender: A recommender has made one or more previous purchases, and he liked the service you provided so much that he wants to tell all his friends.
While anyone can click on a product on your website, it doesn’t REALLY matter until and unless they put it in their shopping cart and purchase it. In other words, strictly focusing on just getting people TO your site doesn’t help unless they actually buy something FROM your site.
What Does Click2Customer Do?
Click2Customer is designed to make your customers’ shopping experience more user-friendly through site personalization, targeted recommendations, more effective marketing efforts and by leveraging everything you can possibly know about the visitor to make the shopping experience more of a one-to-one marketing experience. We believe this one-to-one marketing concept is the very thing that is missing most in the online world that is a given in the brick-and-mortar shopping experience.
Understanding how your shoppers view your store and knowing how you manage and operate the business will help you create a more personalized experience. With Click2Customer, you now have the tools to make this a reality. And the solution can be broken down into workable components, so if you’re only interested in getting some jumpstart recommendations, or if you prefer to just try and work on rescuing sales online, you can. If you prefer to employ the entire suite of tools, then you can get all these various pieces working together to ensure your holiday season is a BOOM instead of a BUST!!
We highly suggest reviewing the 10-part series that will begin later this week, to see what Click2Customer features you can implement for the 2010 holiday shopping season. If you’re already resolved to take the next step, you can contact NetBlazon directly to see how Click2Customer can help you take your store to the next level right now!
Click-2-Customer.com is a solely owned company of NetBlazon LLC. You may contact NetBlazon to discuss the C2C Solution set at firstname.lastname@example.org or call them at 866.400.2444. Additionally, you can sign up for an absolutely free C2C healthcheck at the Click2Customer site.