Branding is far more encompassing than just a logo. A well thought out and defined brand should also take into account the intangible aspects of a company’s identity. The following are some of the obvious, and at times not so obvious, aspects of your business that branding should cover. 1. Your Company Name Possibly one […]
Selecting the proper legal structure for your business can enhance your opportunities to succeed, minimize your tax liability, and protect your personal wealth. In this article, we will focus on the six structures most likely to meet the needs of the largest number of entrepreneurs. Sole Proprietorship By far, the most common legal structure for […]
When it’s time for a change, there’s no greater way to start the process than by altering your daily habits to set yourself up for success. Whether you’re ready for a promotion, want to change careers, or make the leap into entrepreneurship, your choices put you in the position to achieve your goals. This means […]
A great website, low prices, and a wide selection of products – these things draw in shoppers. But even more important is your customer service. Because if your customer service stinks, shoppers aren’t likely to buy from you – at least, not more than once. Customer satisfaction is key! The good news is that it’s […]
Shoppers have come to expect the human touch almost as much online as they do when they visit a store in person at their local mall. Given this expectation, let’s discuss how you can optimize customer service emails to create a stronger relationship with your customers.
Which is a Better measurement for Success in Today’s Online World? Mark Twain was famed for many things, but the one phrase of his I like the best always has been, “there are lies, damn lies and then statistics”.