Branding is far more encompassing than just a logo. A well thought out and defined brand should also take into account the intangible aspects of a company’s identity. The following are some of the obvious, and at times not so obvious, aspects of your business that branding should cover. 1. Your Company Name Possibly one […]
Small Business Blog Posts
Selecting the proper legal structure for your business can enhance your opportunities to succeed, minimize your tax liability, and protect your personal wealth. In this article, we will focus on the six structures most likely to meet the needs of the largest number of entrepreneurs. Sole Proprietorship By far, the most common legal structure for […]
When it’s time for a change, there’s no greater way to start the process than by altering your daily habits to set yourself up for success. Whether you’re ready for a promotion, want to change careers, or make the leap into entrepreneurship, your choices put you in the position to achieve your goals. This means […]
Shoppers have come to expect the human touch almost as much online as they do when they visit a store in person at their local mall. Given this expectation, let’s discuss how you can optimize customer service emails to create a stronger relationship with your customers.
If you’re building a new site or redesigning an existing one, chances are good that you’ll be researching and interviewing web developers to create the right front-end design experience for your site. But good websites don’t come cheap. How can you make sure you’re not wasting your money? How can you choose the right web […]
Internet users have always been wary of providing personal and financial information online, but as the web has grown, so has the number of transactions, as well as the number of sites seeking orders for products or services. Customers have grown more accustomed to providing their information to many kinds of businesses, but privacy concerns […]