Psychology Today defines a brand as “the total emotional experience someone has with you….all of your business’s touch points.” That includes marketing tools, website, customer service – basically every time a person comes in contact with your brand. And if that emotional experience is negative or confusing, you can lose a customer for good. Serving your customers […]
Small Business
Why Entrepreneurs Need an Accountability Partner
Entrepreneurship can be frightening, difficult, and often quite lonely. You’re on your own, and success hinges on your ability to not just execute, but iterate and push yourself to try and do new things. When sitting at a laptop in your home office or a local Starbucks, that can be a daunting proposition – it’s […]
How to Manage Bookkeeping for Your Small Business
For new entrepreneurs especially it can be overwhelming to wear so many hats so much of the time. Some things are bound to fall to the wayside, and one of the most commonly overlooked responsibilities is bookkeeping. Very small businesses and solopreneurs tend to handle bookkeeping internally, not making enough to justify having an accountant […]
Google Calendar Tips to Maximize Productivity
Organization is a never-ending battle. To be productive, you need a clear sense of your responsibilities, the due dates of those responsibilities, and the resources required. A simple to-do list often isn’t enough to stay on track when there are dozens of different tasks inundating you from different directions at any given time. That’s why […]
How To Stay Motivated As An Entrepreneur
The early days of entrepreneurship are fast-paced and exhilarating but after a time, you hit your rhythm and the days get easier. It’s great that your business is operating successfully, but now you have a new problem: staying motivated. The mundane tasks of running a business day-to-day can drain us, leaving us bored, disinterested, and […]
How to Know it’s Time to Quit Your Day Job
It’s the ultimate dream. Transitioning from the daily 9-5 grind to being legitimately self-employed. To put in your two weeks’ notice and set out on a journey to build something entirely of yourself. But it’s also terrifying. There’s a reason why 44 million Americans have a side hustle, and yet there are only 30 million […]