Psychology Today defines a brand as “the total emotional experience someone has with you….all of your business’s touch points.” That includes marketing tools, website, customer service – basically every time a person comes in contact with your brand. And if that emotional experience is negative or confusing, you can lose a customer for good. Serving your customers […]
Small Business Blog Posts
Many of us want to become entrepreneurs in today’s economy. Do you own a small business, or would you like to start one? You’ll find some great information here. There are many kinds of small businesses. On this site, we focus more in-depth on e-commerce and blogging businesses, but there are local shops and service providers, consultants and coaches, who all qualify as well.
Most likely, your first business will be a side hustle. This means you’ll be doing the work of the business around your full-time job. It may mean working early mornings, evenings, or weekends. Hey, no one said being an entrepreneur was easy!
There’s a lot of work involved in running a small business. You’ll have to think about marketing, customer service, sales...and through all of that, don't forget to take care of yourself. Entrepreneur burnout is a real thing. Eventually (if you choose) you'll grow your small business to the point that you’re ready to quit your day job. It’s a scary step and sometimes difficult to know, so find out how to know when you’re ready to quit your 9-5.
Entrepreneurship can be frightening, difficult, and often quite lonely. You’re on your own, and success hinges on your ability to not just execute, but iterate and push yourself to try and do new things. When sitting at a laptop in your home office or a local Starbucks, that can be a daunting proposition – it’s […]
For new entrepreneurs especially it can be overwhelming to wear so many hats so much of the time. Some things are bound to fall to the wayside, and one of the most commonly overlooked responsibilities is bookkeeping. This article addresses the basics of bookkeeping for small business. Very small businesses and solopreneurs tend to handle […]
Organization is a never-ending battle. To be productive, you need a clear sense of your responsibilities, the due dates of those responsibilities, and the resources required. A simple to-do list often isn’t enough to stay on track when there are dozens of different tasks inundating you from different directions at any given time. That’s why […]
The early days of entrepreneurship are fast-paced and exhilarating but after a time, you hit your rhythm and the days get easier. It’s great that your business is operating successfully, but now you have a new problem: staying motivated. The mundane tasks of running a business day-to-day can drain us, leaving us bored, disinterested, and […]
It’s the ultimate dream. Transitioning from the daily 9-5 grind to being legitimately self-employed. To put in your two weeks’ notice and set out on a journey to build something entirely of yourself. But it’s also terrifying. There’s a reason why 44 million Americans have a side hustle, and yet there are only 30 million […]