Selecting the proper legal structure for your business can enhance your opportunities to succeed, minimize your tax liability, and protect your … [Read more...] about How to Choose the Right Legal Structure for Your New Business
Originally approved more than thirty years ago in 1986, California Proposition 65 has had a lasting impact on commerce across a number of industries. … [Read more...] about How Is California Proposition 65 Affecting Ecommerce?
A great website, low prices, and a wide selection of products - these things draw in shoppers. But even more important is your customer service. … [Read more...] about How to Practically Guarantee Customer Satisfaction
As e-commerce businesses, we have a variety of reasons to email our customers. These emails include order confirmations, shipping notifications, … [Read more...] about What Your Customer Service Email Says About Your Business
Which is a Better measurement for Success in Today’s Online World? Mark Twain was famed for many things, but the one phrase of his I like the best … [Read more...] about ROI Metrics vs. How You Feel
We're a community of "glass is half empty" kind of shoppers.I was watching an old rerun of "The Big Bang Theory" Friday night, where Sheldon … [Read more...] about How Bad Experiences Outweigh Good Ones
As a follow up to my last post, "How to Hire the Right E-Commerce Designer", I want to talk about the same concept from the customer's point of view. … [Read more...] about How to Be a Good Client
Internet users have always been wary of providing personal and financial information online, but as the web has grown, so has the number of … [Read more...] about How Well Do You Protect Your Customers’ Privacy?