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E-commerce Blog Posts

How to Migrate your Entire Miva Site to SSL

How to Migrate your Entire Miva Site to SSL

January 17, 2015Susan Petracco

Back in mid-2015, Google started giving a small rankings boost to sites that were encrypted with an SSL certificate. As of this writing, it’s commonly thought that the boost is fairly small, but since Google has committed themselves to higher security on the web, we expect that it will grow in the future. Besides, if […]

13 Ways to Improve Your E-commerce Website’s SEO

13 Ways to Improve Your E-commerce SEO

September 17, 2014Susan PetraccoLeave a Comment

Search engine optimization (SEO) is a complicated process, especially for e-commerce sites. But getting the basics in place, if you don’t already have them, will provide a big boost right off the bat. And on-page SEO is often much easier and has faster results than off-page tasks such as link building. If you’re just launching or you’ve not […]

viral marketing

Viral Marketing for B2B Stores

August 1, 2011Susan Petracco5 Comments

One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It’s much easier to get customers talking about fashion or entertainment than about, well, ID cards. Retailer IDWholesaler.com wanted to break through that barrier, and get people talking about their products and […]

Product Data Feed Best Practices

Product Data Feed Best Practices

June 20, 2011Susan Petracco1 Comment

Data feeds are an integral part of marketing an ecommerce site. A data feed is nothing more than a list of your products, along with certain product details, in a structured format. The details included in the file depend on your site needs and the requirements of the partner to whom you’re submitting your data. […]

Product Images and Zoom Features

4 Great Ways to Showcase Your Product Images

May 11, 2011Susan Petracco7 Comments

Great product images are a major key to success for any e-commerce store. A website has to do its best to replace a customer’s ability to see and touch the physical items like they would at the store.

Will Google’s Recent Updates Hurt Your Sales?

Will Google’s Recent Updates Hurt Your E-commerce Website?

April 11, 2011Susan Petracco15 Comments

Google recently made two important updates to its search algorithm, know as the “Farmer” and “Panda” updates in the SEO world. The main goal was to weed out low-quality sites, particularly those known as “content farms” – sites that churn out hundreds or thousands of pages with short, unresearched articles.

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