One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It’s much easier to get customers talking about fashion or entertainment than about, well, ID cards. Retailer IDWholesaler.com wanted to break through that barrier, and get people talking about their products and […]
E-commerce Blog Posts
Product Data Feed Best Practices
Data feeds are an integral part of marketing an ecommerce site. A data feed is nothing more than a list of your products, along with certain product details, in a structured format. The details included in the file depend on your site needs and the requirements of the partner to whom you’re submitting your data. […]
4 Great Ways to Showcase Your Product Images
Great product images are a major key to success for any e-commerce store. A website has to do its best to replace a customer’s ability to see and touch the physical items like they would at the store.
Will Google’s Recent Updates Hurt Your E-commerce Website?
Google recently made two important updates to its search algorithm, know as the “Farmer” and “Panda” updates in the SEO world. The main goal was to weed out low-quality sites, particularly those known as “content farms” – sites that churn out hundreds or thousands of pages with short, unresearched articles.
How to Improve the Performance of Your E-commerce Site
Your website’s performance and speed are a huge factor in your online success. Customers hate to wait for slow-loading pages, and slow sites also get a hit in their search engine rankings since Google started using page speed as a ranking factor last spring. Fortunately, there are almost always things you can do to improve […]
Cross-Selling and Cross-Promoting Products
The idea of cross-selling basically means offering people alternatives and additions to the current product they are considering. The most common way of doing this is by presenting manually-assigned “related products” somewhere on the site’s product details pages. These may be noted as “related products” or “similar products”, but might also be manually-assigned “accessories” or […]