Over the past few months, I’ve watched as one particular e-commerce business make decisions about adding new features to their website. In an effort to increase revenue, they’ve spent time and money on conversion optimization testing, speed and performance testing, a hosted reviews system with more bells and whistles than their previous customer reviews package, […]
E-commerce
Viral Marketing for B2B Stores
One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It’s much easier to get customers talking about fashion or entertainment than about, well, ID cards. Retailer IDWholesaler.com wanted to break through that barrier, and get people talking about their products and […]
Product Data Feed Best Practices
Data feeds are an integral part of marketing an ecommerce site. A data feed is nothing more than a list of your products, along with certain product details, in a structured format. The details included in the file depend on your site needs and the requirements of the partner to whom you’re submitting your data. […]
4 Great Ways to Showcase Your Product Images
Great product images are a major key to success for any e-commerce store. A website has to do its best to replace a customer’s ability to see and touch the physical items like they would at the store.
Idiot-Proofing Your Store
I’m sure you know the old saying: “If you make something idiot-proof, the world will just build a better idiot”. Unfortunately it’s downright, 100% true, and I’d bet $5 that your store isn’t as idiot-proof as you think it is. The problem is that we’re so close to our own stores that we get used […]
Will Google’s Recent Updates Hurt Your E-commerce Website?
Google recently made two important updates to its search algorithm, know as the “Farmer” and “Panda” updates in the SEO world. The main goal was to weed out low-quality sites, particularly those known as “content farms” – sites that churn out hundreds or thousands of pages with short, unresearched articles.