Last time I wrote about optimizing your e-commerce site for performance, and I focused on the front-end: the HTML, images, and other elements … [Read more...] about Improve the Performance of Your E-commerce Site, Part 2
Improve the Performance of Your E-commerce Site, Part 1
Your website's performance and speed are a huge factor in your online success. Customers hate to wait for slow-loading pages, and slow sites also get … [Read more...] about Improve the Performance of Your E-commerce Site, Part 1
Cross-Selling and Cross-Promoting Products
The idea of cross-selling basically means offering people alternatives and additions to the current product they are considering. The most common way … [Read more...] about Cross-Selling and Cross-Promoting Products
How to Choose the Right E-commerce Designer
If you're building a new site or redesigning an existing one, chances are good that you'll be researching and interviewing web designers to create the … [Read more...] about How to Choose the Right E-commerce Designer
Free Add to Cart Buttons
I love making buttons. They're fun, there's a huge variety, and they make an incredible difference to a site. The size, color, shape, and style of … [Read more...] about Free Add to Cart Buttons
Managing Large-Scale Category Structures
Niche stores that focus on a small range of products have a luxury of often being able to limit their top-level categories to a few choices. An old … [Read more...] about Managing Large-Scale Category Structures
Improving Your Checkout Process
Once you've gotten a shopper to add a product or two to their cart, you have a reasonable chance of converting them into a buyer. The process of … [Read more...] about Improving Your Checkout Process
E-commerce Software for Increased Productivity
If you've been running an e-commerce site for awhile and been lucky enough to watch it grow, one of the things you may have noticed is that your … [Read more...] about E-commerce Software for Increased Productivity
8 Ways to Increase Your Ecommerce Site’s Credibility
On the web, transparency often equals trust. This is a world where credit cards are often used for fraud, where dollars are lost every day, and where … [Read more...] about 8 Ways to Increase Your Ecommerce Site’s Credibility