Search engine optimization (SEO) is a complicated process, especially for e-commerce sites. But getting the basics in place, if you don't … [Read more...] about 13 Ways to Improve Your E-commerce Website’s SEO
Self-Hosted or Third Party? The New Buy vs. Build Debate
Over the past few months, I've watched as one particular e-commerce business make decisions about adding new features to their website. In an effort … [Read more...] about Self-Hosted or Third Party? The New Buy vs. Build Debate
Viral Marketing for B2B Stores
One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It's much easier to get … [Read more...] about Viral Marketing for B2B Stores
Product Data Feed Best Practices
Data feeds are an integral part of marketing an ecommerce site. A data feed is nothing more than a list of your products, along with certain product … [Read more...] about Product Data Feed Best Practices
4 Great Ways to Showcase Your Product Images
Great product images are a major key to success for any e-commerce store. A website has to do its best to replace a customer's ability to see and … [Read more...] about 4 Great Ways to Showcase Your Product Images
Idiot-Proofing Your Store
I'm sure you know the old saying: "If you make something idiot-proof, the world will just build a better idiot". Unfortunately it's downright, 100% … [Read more...] about Idiot-Proofing Your Store
Will Google’s Recent Updates Hurt Your E-commerce Website?
Google recently made two important updates to its search algorithm, known as the "Farmer" and "Panda" updates in the SEO world. The main goal was to … [Read more...] about Will Google’s Recent Updates Hurt Your E-commerce Website?
Improve the Performance of Your E-commerce Site, Part 2
Last time I wrote about optimizing your e-commerce site for performance, and I focused on the front-end: the HTML, images, and other elements … [Read more...] about Improve the Performance of Your E-commerce Site, Part 2
Improve the Performance of Your E-commerce Site, Part 1
Your website's performance and speed are a huge factor in your online success. Customers hate to wait for slow-loading pages, and slow sites also get … [Read more...] about Improve the Performance of Your E-commerce Site, Part 1