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E-commerce Blog Posts

E-commerce sites are growing in popularity among shoppers and retailers. More and more shopping has moved to the web each year. In fact, the growth of e-commerce in 2019 has slowed relative to the past 5 years (source), but it's still trending upwards and will continue to do so for a long time.

Many entrepreneurs have turned to e-commerce as a way to make a living. Perhaps you are one of them, or maybe you're considering starting a e-commerce business. Either way, great! We'd like to help.

There are many aspects to consider. If you're just getting started, take a look at our guide to starting an e-commerce store. If you're already up and running, or at least have most of the planning done, our e-commerce blog posts will help you reach the next level. Keep reading, and thank you for being here.

How Your E-commerce Business can Survive COVID-19

How Your E-commerce Business can Survive a Tough Economy

May 19, 2020Susan Petracco6 Comments

We are now almost 2 months into our new reality, the one defined by the novel coronavirus and accompanying disease COVID-19. We are adjusting to our “new normal” – eating all meals at home, working from home, attending school and church from home. Humankind is nothing if not resilient, and though we may be annoyed, […]

9 Types of Emails to Send Your Online Store's Mailing List

9 Types of Emails to Send Your Online Store’s Mailing List

January 23, 2020Susan PetraccoLeave a Comment

Email remains one of the most effective ways to communicate and engage with an audience. With a 3,800% ROI on every marketing dollar spent and 5.6 billion active email accounts in the world, it is an incredibly powerful sales and marketing tool that should be in your arsenal. But just because email is generally effective […]

How to Create a Subscription-Based E-commerce Business

How to Create a Subscription-Based E-commerce Business

January 18, 2020Susan PetraccoLeave a Comment

In the last decade, subscription-based e-commerce has exploded. According to McKinsey, 15% of online shoppers have signed up for at least one subscription service. Most often targeting young shoppers, frequently in cities, these services provide everything from meal prep kits to personalized shopping services to razors. Through 2016 the market had grown to more than […]

What is FBA and is it right for your Amazon business?

What is Amazon FBA and is it Right for Your E-Commerce Business?

August 27, 2019Susan PetraccoLeave a Comment

As the world’s largest retailer ($232.9 billion in revenue in 2018), Amazon has incredible reach. It’s become synonymous with online shopping. One of the many reasons it has been so successful is its investment in a global marketplace that supports and helps 1.7 million sellers generate more than $118 billion in sales in 2018. The […]

How to Start an Ecommerce Business

So You Want to Start an Amazing E-commerce Business?

July 5, 2019Susan PetraccoLeave a Comment

So you’ve heard there’s a lot of money to be made in e-commerce. You’ve decided to give it a shot, and start your own e-commerce business. After all, many companies are making millions. Smaller stores are generating enough income for people to quit their day jobs. You want in on this! Of course you do! […]

MvCall Mivascript Raw Method

2 Use Cases for the RAW Method with MvCALL (MivaScript)

April 9, 2019Susan Petracco

In MivaScript, the MvCALL tag is the way to have your script communicate with an external server. When coding modules for Miva Merchant, the shopping cart, this is used for any number of reasons. Some of the most common communications are: getting shipping rates from a carrier API, such as UPS, FedEx, or USPS processing […]

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