Email remains one of the most effective ways to communicate and engage with an audience. With a 3,800% ROI on every marketing dollar spent and 5.6 billion active email accounts in the world, it is an incredibly powerful sales and marketing tool that should be in your arsenal. But just because email is generally effective […]
E-commerce
How to Create a Subscription-Based E-commerce Business
In the last decade, subscription-based e-commerce has exploded. According to McKinsey, 15% of online shoppers have signed up for at least one subscription service. Most often targeting young shoppers, frequently in cities, these services provide everything from meal prep kits to personalized shopping services to razors. Through 2016 the market had grown to more than […]
What is Amazon FBA and is it Right for Your E-Commerce Business?
As the world’s largest retailer ($232.9 billion in revenue in 2018), Amazon has incredible reach. It’s become synonymous with online shopping. One of the many reasons it has been so successful is its investment in a global marketplace that supports and helps 1.7 million sellers generate more than $118 billion in sales in 2018. The […]
So You Want to Start an Amazing E-commerce Business?
So you’ve heard there’s a lot of money to be made in e-commerce. You’ve decided to give it a shot, and start your own e-commerce business. After all, many companies are making millions. Smaller stores are generating enough income for people to quit their day jobs. You want in on this! Of course you do! […]
The Best Twitter E-commerce Accounts to Follow
Twitter is one of the best sources for news, blog posts, and education that there is. It’s amazing what just a few characters can do! As fast as the world of e-commerce moves, it’s really helpful to use Twitter as a curated list of topics related to online business. In this article, I’ve tried to […]
2 Use Cases for the RAW Method with MvCALL (MivaScript)
In MivaScript, the MvCALL tag is the way to have your script communicate with an external server. When coding modules for Miva Merchant, the shopping cart, this is used for any number of reasons. Some of the most common communications are: getting shipping rates from a carrier API, such as UPS, FedEx, or USPS processing […]