Google recently made two important updates to its search algorithm, known as the "Farmer" and "Panda" updates in the SEO world. The main goal was to … [Read more...] about Will Google’s Recent Updates Hurt Your Sales?
RueLaLa’s Email Marketing Campaign for Valentine’s
A few days before Valentine's Day, an email from RueLaLa.com landed in my inbox. It's by far one of the most creative email marketing campaigns I've … [Read more...] about RueLaLa’s Email Marketing Campaign for Valentine’s
How to Create a Marketing Calendar
How structured are you when it comes to your e-commerce marketing plans? Sure, if you're a bigger company, you probably have at least one employee … [Read more...] about How to Create a Marketing Calendar
Adding More Content to Your Product Pages
We've all heard that "content is king", and it's just as true for an e-commerce site as it is for a news site, blog, or any other website. But one of … [Read more...] about Adding More Content to Your Product Pages
40 Things I Learned at the Marketing Sherpa Email Summit
In January I was lucky enough to attend the Marketing Sherpa Email Summit in Miami for absolutely nothing. Quite literally, all I paid for was gas for … [Read more...] about 40 Things I Learned at the Marketing Sherpa Email Summit
Writers Block? 30 Topic Ideas for Your Online Store’s Blog
Personal blogging is pretty easy; business blogging is tougher. Making it interesting, tying your posts into your product line, and achieving the … [Read more...] about Writers Block? 30 Topic Ideas for Your Online Store’s Blog
Amazon Retailing Part 3: Understanding Customer Experience Metrics
Part 3 of our Selling on Amazon series discusses Customer Experience Metrics and how they affect your ability to make money on Amazon. This article is … [Read more...] about Amazon Retailing Part 3: Understanding Customer Experience Metrics
Amazon Retailing Part 2: Listing Your Products
Welcome to Part 2 of our Selling on Amazon series. Previously we talked about how to compete with other Amazon retailers by winning the buy box for … [Read more...] about Amazon Retailing Part 2: Listing Your Products
Selling on Amazon Part 1: Winning the Buy Box
So you've decided to hock your wares on Amazon.com? Amazon can be a great sales channel for retailers of many types of products, because they have BIG … [Read more...] about Selling on Amazon Part 1: Winning the Buy Box