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chatbots for ecommerce

Getting Started with Chatbots For Ecommerce

August 16, 2018 by Susan Petracco

Ecommerce chatbots are becoming increasing common as companies discover that this form of artificial intelligence can be a useful marketing tool. This is particularly true for small businesses without the resources to provide live chat services around the clock. Although the method by which business uses ecommerce chatbots can vary by industry and target audience, […]

new year's resolutions

Your Website’s 2015 New Year’s Resolutions

December 31, 2014 by Susan Petracco

It’s almost a brand new year – 2015 starts TOMORROW. Can you believe it? Like me, you probably have your own New Year’s resolutions. Maybe you want to quit smoking, lose weight, or spend more time with your family. January has always been a time to make new goals. But what about your website? It […]

google dynamic remarketing

Google Dynamic Remarketing and Miva Merchant

July 7, 2014 by Susan Petracco

In a previous post, I presented a collection of comparison shopping engines’ conversion scripts and how to implement them in Miva Merchant. Since that time, I’ve been asked many times to implement Google dynamic remarketing, so I wanted to add a post outlining how you can configure that code for your e-commerce site, too. Google’s […]

viral marketing

Viral Marketing for B2B Stores

August 1, 2011 by Susan Petracco

One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It’s much easier to get customers talking about fashion or entertainment than about, well, ID cards. Retailer IDWholesaler.com wanted to break through that barrier, and get people talking about their products and […]

target

Product Data Feed Best Practices

June 20, 2011 by Susan Petracco

Data feeds are an integral part of marketing an ecommerce site. A data feed is nothing more than a list of your products, along with certain product details, in a structured format. The details included in the file depend on your site needs and the requirements of the partner to whom you’re submitting your data.

comparison shopping engines

Comparison Shopping Engines

May 31, 2011 by Susan Petracco

Comparison Shopping Engines, or CSEs, have grown in popularity and number over the past decade. They represent a large marketing opportunity for online merchants. These sites take submitted product data feeds from many merchants, match up the products offered by each store, and allow customers to compare prices across the various stores.

ruelala valentine's day

RueLaLa’s Email Marketing Campaign for Valentine’s

February 17, 2011 by Susan Petracco

A few days before Valentine’s Day, an email from RueLaLa.com landed in my inbox. It’s by far one of the most creative email marketing campaigns I’ve seen, ever, and I wanted to share it with you.

marketing calendar

Create Your Marketing Calendar for 2011

January 3, 2011 by Susan Petracco

How structured are you when it comes to your e-commerce marketing plans? Sure, if you’re a bigger company, you probably have at least one employee dedicated to marketing, if not an entire department. But smaller companies often try to squeeze marketing in as an after-thought

ecommerce product content

Adding More Content to Your Product Pages

July 30, 2010 by Susan Petracco

We’ve all heard that “content is king”, and it’s just as true for an e-commerce site as it is for a news site, blog, or any other website. But one of the common myths in e-commerce is that it’s good enough to throw up a two-sentence description and a bland image from the product manufacturer, […]

email summit

40 Things I Learned at the Marketing Sherpa Email Summit

February 23, 2010 by Susan Petracco

In January I was lucky enough to attend the Marketing Sherpa Email Summit in Miami for absolutely nothing. Quite literally, all I paid for was gas for the drive down, parking, and my hotel room. I was the lucky winner of a free ticket to the summit itself, the pre-workshop the day before, a VIP party, dinner in South Beach, the Gala dinner and party poolside…pretty much everything the event had to offer.

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