Last time I wrote about optimizing your e-commerce site for performance, and I focused on the front-end: the HTML, images, and other elements delivered to the browser. Today I want to talk about back-end optimization, or optimizing how data is processed on your server before it’s sent to your customer’s browser.
Development Blog Posts
Your website’s performance and speed are a huge factor in your online success. Customers hate to wait for slow-loading pages, and slow sites also get a hit in their search engine rankings since Google started using page speed as a ranking factor last spring.
Internet users have always been wary of providing personal and financial information online, but as the web has grown, so has the number of transactions, as well as the number of sites seeking orders for products or services. Customers have grown more accustomed to providing their information to many kinds of businesses, but privacy concerns […]
Because we do a lot of redesigns and offline development, our customers usually have at least two stores operational at one time – the live store and a development platform. Sometimes that makes it hard to test, though, if links from the development site link back to the live site half of the time. You […]
The great thing about having a blog for your business is that it gives customers and search engines new content to view. It can increase sales by convincing customers of your product’s benefits, or teaching them how to use it, or giving them ideas for incorporating the product into the lives. But it’s essential to […]
Nothing looks less professional than an ecommerce site full of broken images! However, if you’re running a site with a lot of products, it’s bound to happen every now and then. Here’s how to stop it from happening.
Many e-commerce packages available today provide some search capability out of the box. These out-of-the-box search utilities typically are good for searching through product names and description. Some even provide advanced capabilities to search other fields or order the data in some unified fashion – like showing you categories of interest, related products, and more.
For web development purists, the holy grail of coding an ecommerce site using an off-the-shelf package is the ability to write a fully standards-compliant site. The upcoming Miva Merchant 5.5 release brings this desire into full reality for Miva Merchant developers. Version 5.5 offers a completely-open page templating system, where all aspects of the site […]
URL Rewriting is a way of changing the URLs within a website to a more logical and/or more search engine-friendly format. The default URLs within a Miva Merchant site are long and full of querystring variables, and can easily be rewritten to cleaner formats, as described below. To find out if this is available for […]
If you’re building your first ecommerce site, the idea of choosing a convention for your product codes may seem like a trivial task. After all, the product code is typically something that is primarily internal to your business, so what difference does the format make to your customers? The answer is, probably none. But it […]