As an online seller, you know that it’s imperative to stay on top of the latest trends if you want to remain competitive. That can mean many things, of course, from utilizing a new marketing strategy to updating your products themselves. With technology advancing all the time, and with more and more sales completed from […]
Development Blog Posts
Back in mid-2015, Google started giving a small rankings boost to sites that were encrypted with an SSL certificate. As of this writing, it’s commonly thought that the boost is fairly small, but since Google has committed themselves to higher security on the web, we expect that it will grow in the future. Besides, if […]
It’s almost a brand new year – 2015 starts TOMORROW. Can you believe it? Like me, you probably have your own New Year’s resolutions. Maybe you want to quit smoking, lose weight, or spend more time with your family. January has always been a time to make new goals. But what about your website? It […]
The holidays are over, the shopping frenzy done. Presents are unwrapped and we’re all looking forward to the new year. That applies to your website, too, and if you use Miva Merchant, you need to start thinking about Miva Merchant 9. What’s New In Miva 9? Miva 9 includes several major changes. Even though it’s […]
Update January 19, 2015: It appears that Google may be ready to launch the mobile ranking algorithm, according to Search Engine Land and Web Pro news. In case you needed just one more reason to make your website display well on phones and tablets, Google has now begun to identify sites in their listings as […]
Many of us rely on Comparison Shopping Engines such as Nextag, Pricegrabber, and the likes to drive targeted traffic to our websites. When advertising with comparison shopping engines (CSEs), it’s important to pay attention to your conversion rates to determine what’s working and what isn’t. Most CSEs provide a conversion tracking mechanism directly. Typically, this […]
Over the past few months, I’ve watched as one particular e-commerce business make decisions about adding new features to their website. In an effort to increase revenue, they’ve spent time and money on conversion optimization testing, speed and performance testing, a hosted reviews system with more bells and whistles than their previous customer reviews package, […]
I’m sure you know the old saying: “If you make something idiot-proof, the world will just build a better idiot”. Unfortunately it’s downright, 100% true, and I’d bet $5 that your store isn’t as idiot-proof as you think it is. The problem is that we’re so close to our own stores, or those we develop […]
Last time I wrote about optimizing your e-commerce site for performance, and I focused on the front-end: the HTML, images, and other elements delivered to the browser. Today I want to talk about back-end optimization, or optimizing how data is processed on your server before it’s sent to your customer’s browser.
Your website’s performance and speed are a huge factor in your online success. Customers hate to wait for slow-loading pages, and slow sites also get a hit in their search engine rankings since Google started using page speed as a ranking factor last spring.