Email marketing remains the most impactful digital marketing channel available online. With an estimated $44 return for every $1 spent, email is a … [Read more...] about Why Your Business Needs an Email List and How to Start One
How to Create a Marketing Plan for Your Small Business
A good marketing plan is a roadmap for how you define, present, and promote your business. It will guide future advertising campaigns, the contents of … [Read more...] about How to Create a Marketing Plan for Your Small Business
8 Ways to Quickly Identify Spammers on Pinterest
Spammers are nearly as old as the Internet itself. We've dealt with email spam for decades now. Social media spam is hardly new, either. And it seems … [Read more...] about 8 Ways to Quickly Identify Spammers on Pinterest
SEO Boost for SSL-enabled Websites
Did you know that Google recently announced that it would be giving sites a small boost in their SEO for SSL-enabled pages?Their goal is to create … [Read more...] about SEO Boost for SSL-enabled Websites
How to Use Video to Boost Visits and SEO
Not a lot of small ecommerce sites use video yet. It's a shame, because video has promoted sales for larger retailers, and bloggers big and small … [Read more...] about How to Use Video to Boost Visits and SEO
How to Create a Marketing Calendar
How structured are you when it comes to your e-commerce marketing plans? Sure, if you're a bigger company, you probably have at least one employee … [Read more...] about How to Create a Marketing Calendar
40 Things I Learned at the Marketing Sherpa Email Summit
In January I was lucky enough to attend the Marketing Sherpa Email Summit in Miami for absolutely nothing. Quite literally, all I paid for was gas for … [Read more...] about 40 Things I Learned at the Marketing Sherpa Email Summit
Top 10 Email Marketing Mistakes
Most online businesses set up email lists of some sort, then proceed to just send out emails. This document will show you, from the perspective of the … [Read more...] about Top 10 Email Marketing Mistakes
6 Tips for Starting a Blog for Your E-commerce Site
To get sales, your website has to get visitors. And one of the best ways to get visitors to your website is to rank well within the search engines. … [Read more...] about 6 Tips for Starting a Blog for Your E-commerce Site