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Digital Marketing

9 Types of Emails to Send Your Online Store's Mailing List

9 Types of Emails to Send Your Online Store’s Mailing List

January 23, 2020Susan PetraccoLeave a Comment

Email remains one of the most effective ways to communicate and engage with an audience. With a 3,800% ROI on every marketing dollar spent and 5.6 billion active email accounts in the world, it is an incredibly powerful sales and marketing tool that should be in your arsenal. But just because email is generally effective […]

email list for email marketing

Why Your Business Needs an Email List and How to Start One

November 15, 2019Susan PetraccoLeave a Comment

Email marketing remains the most impactful digital marketing channel available online. With an estimated $44 return for every $1 spent, email is a robust, highly effective channel that too many businesses neglect. The challenge with email marketing is the time it takes to build an email list and fully monetize it. While it’s possible to […]

How to Create a Marketing Plan for Your Small Business

How to Create a Marketing Plan for Your Small Business

July 29, 2019Susan PetraccoLeave a Comment

A good marketing plan is a roadmap for how you define, present, and promote your business. It will guide future advertising campaigns, the contents of your website, and where you spend money to grow. It is not unusual to see marketing plans for large, established businesses to run into the hundreds of pages. This does […]

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8 Ways to Quickly Identify Spammers on Pinterest

April 16, 2019Susan Petracco

Spammers are nearly as old as the Internet itself. We’ve dealt with email spam for decades now. Social media spam is hardly new, either. And it seems like Pinterest is just a haven for spammers. Perhaps the platform and its robust API (application programming interface) makes it somewhat easy to abuse, or maybe the spammers […]

How to Use Video to Boost Visits and SEO

How to Use Video to Boost Visits and SEO

May 13, 2011Susan Petracco13 Comments

Not a lot of small ecommerce sites use video yet. It’s a shame, because video has promoted sales for larger retailers, and bloggers big and small already know the draw of video-based content. Videos can engage customers, drive additional traffic from other channels, and even boost your SEO rankings. It’s also easy to make – […]

Create Your Marketing Calendar for 2011

How to Create a Marketing Calendar

January 3, 2011Susan Petracco14 Comments

How structured are you when it comes to your e-commerce marketing plans? Sure, if you’re a bigger company, you probably have at least one employee dedicated to marketing, if not an entire department. But smaller companies often try to squeeze marketing in as an after-thought – after I package the orders, after I return phone […]

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