Email remains one of the most effective ways to communicate and engage with an audience. With a 3,800% ROI on every marketing dollar spent and 5.6 billion active email accounts in the world, it is an incredibly powerful sales and marketing tool that should be in your arsenal. But just because email is generally effective […]
Digital Marketing
Why Your Business Needs an Email List and How to Start One
Email marketing remains the most impactful digital marketing channel available online. With an estimated $44 return for every $1 spent, email is a robust, highly effective channel that too many businesses neglect. The challenge with email marketing is the time it takes to build an email list and fully monetize it. While it’s possible to […]
How to Create a Marketing Plan for Your Small Business
A good marketing plan is a roadmap for how you define, present, and promote your business. It will guide future advertising campaigns, the contents of your website, and where you spend money to grow. It is not unusual to see marketing plans for large, established businesses to run into the hundreds of pages. This does […]
8 Ways to Quickly Identify Spammers on Pinterest
Spammers are nearly as old as the Internet itself. We’ve dealt with email spam for decades now. Social media spam is hardly new, either. And it seems like Pinterest is just a haven for spammers. Perhaps the platform and its robust API (application programming interface) makes it somewhat easy to abuse, or maybe the spammers […]
SEO Boost for SSL-enabled Websites
Did you know that Google recently announced that it would be giving sites a small boost in their SEO for SSL-enabled pages? Their goal is to create a more secure environment on the Internet, so they’ve decided to incentivize websites for proactively taking this step. Over at Search Engine Land, Barry Schwartz offers some guidelines […]
How to Use Video to Boost Visits and SEO
Not a lot of small ecommerce sites use video yet. It’s a shame, because video has promoted sales for larger retailers, and bloggers big and small already know the draw of video-based content. Videos can engage customers, drive additional traffic from other channels, and even boost your SEO rankings. It’s also easy to make – […]