A great website, low prices, and a wide selection of products – these things draw in shoppers. But even more important is your customer service. Because if your customer service stinks, shoppers aren’t likely to buy from you – at least, not more than once. The good news is that it’s possible to almost guarantee […]
Business Practices Blog Posts
This post is a follow-up to my last one about hosting your own applications versus outsourcing them to third parties. One of the problems I see pretty often on sites is that many key components are each served by a different company. You have one provider for customer reviews, another vendor for videos, a third […]
Shoppers have come to expect the human touch almost as much online as they do when they visit a store in person at their local mall. Given this expectation, let’s discuss how you can optimize customer service emails to create a stronger relationship with your customers.
We’re a community of “glass is half empty” kind of shoppers. I was watching an old rerun of “The Big Bang Theory” Friday night, where Sheldon described himself as being a person of infinite patience, having once waited for two-and-a-half hours on the customer support line with Hewlitt Packard just to complain about their customer support. That’s our collective voice in a nutshell.