16 Things to Check Before You Publish a New Blog Post

For a long time, it seemed like every time I went to write a blog post, I would forget something.

Not the blog post itself, typically. But it felt like there were 100 things to do every time I wanted to write a new post! How could I remember it all?

Obviously, with a process. And this process comes in the form of a checklist.

There are lots of things that go into a new blog post. It’s way more than just the post itself! Here is my checklist of things you should review before you click the publish button.

Looking for a handy way to refer back to this when writing your own posts? Download a one-page checklist showing each step, in order. It’s easy to print (no big graphics that use a lot of ink) and simple to refer back to when you need it.

The Post Itself

A Great Introduction

Make sure your post has a great introduction! You only have a brief amount of time to grab your reader’s attention. Give them a reason to continue reading by appealing to their emotions. What pain point will the post solve? What great outcome can they expect?

The average time a reader stays on your blog post is 37 seconds. SECONDS! This means that’s all the time you have to grab their attention. The way to do that is by writing an incredible introduction that makes them decide to keep reading. And if they keep reading, they’re more likely to read a second article, subscribe to your newsletter, or make a purchase.

A Solid Conclusion

Also make sure you have a clear ending. You don’t want your post to just drop off without drawing it to a close. You may reiterate your main point to conclude your post. Or you might have a call to action – asking readers for a comment, or directing them to a service you offer that’s related to the post.

There are lots of great articles on the web about how to write a good conclusion – and avoid bad ones. They’re often about essays but the same approach applies to blog posts.

A Related Call to Action

If you do have something to sell or give away, make sure there’s a clear call to action. It’s up to you to decide if you want that to be at the beginning, in the middle, or at the very end. You might even put it in multiple places.

A Catchy Title

Your blog post title is the #1 thing that will convince people to stay long enough to read anything. In fact, it’s usually how they’ll decide to visit the page in the first place, assuming the post title is also your HTML title (what shows in Google) and your Pinterest pin title.

A Table of Contents

If your post is long, you may also choose to create a table of contents. This provides links to individual sections of the post, so readers can click to a section that particularly interests them. It’s also a great tool for readers who refer back to the post again and again, as there may be a particular section that spoke to them the first time they read it.

You can do this manually by writing the HTML for it, but it’s much easier to use a WordPress plug-in. The one I like is LuckyWP Table of Contents. You can see it in action if you scroll to the top and look for the table of contents.

SEO

The Slug

The slug is the part of the blog post’s address in the browser that comes after your domain name. For instance, the full URL to this post is https://www.netblazon.com/blog-publication-checklist.html. The first portion, “https://www.netblazon.com/” is the protocol and this blog’s domain name. The second part (before the “.html”) is the slug.

The slug should contain your important keywords, but also be short enough that it’s easy to read, share, and remember. Sure, most people just bookmark it or save it to Pinterest, but if you can make it simple, even better.

Meta Description

The meta description is text that doesn’t show up on the blog post itself, but is used to tell a reader what the post is about. Often, it shows up in the Google search results under your post’s link.

The meta description should entice potential readers to click through to the post to see what it’s about. It should also contain your keywords.

Focus Keyword

Speaking of keywords, if you’re using Yoast SEO (and you should be!), don’t forget to set your focus keyword. Once you do, Yoast will give you lots of recommendations regarding your post, and it will help you optimize it for search engines.

Internal and External Links

If you don’t have both internal and external links in your blog post, Yoast will tell you. Make sure you have the following types of links for new posts.

Internal, outbound link – link from your post to at least one other post or page on your website. It should be related to the topic of the post you’re optimizing. Breadcrumbs, automatic related posts, etc don’t count. The link should be in the body of your post

External, outbound link – link from your post to at least one other page on a different website. Google wants to see that your site doesn’t exist in a bubble, so it’s always a good idea to link to a source or related article. It probably goes without saying, but make sure you link to a good site. No spam.

Internal, inbound link – once your new post is published, link TO it from at least one other post. Internal links are extremely important for technical, on-site SEO.

Any Other Yoast Recommendations

Yoast will give you an SEO score showing you how optimized your site is. For each criteria, you get a green light (good), yellow light (ok), or red light (bad). Don’t by any means thing that everything has to be a green light. But make sure you’re making purposeful decisions. If some bullets are red or yellow, just make sure there’s a good reason for it.

Images

Different types of posts have different image requirements, so I’m not going to give you a minimum number of images or suggested sizes here.

I will say that most blog posts (in WordPress) need a featured image to be displayed with the theme. The size of this image will depend on the theme you are using.

You may also need informational graphics, supporting photography, or images just for style. That’s up to you.

You’ll probably also want a couple of social media images, which I’ll discuss below.

Whatever you do, make sure you optimize the images for fast download, and check to make sure they look good on mobile devices as well as your computer.

Social Media Readiness

I can basically guarantee you want your post to be as easy to share as possible, right? So getting it ready for social media is the next step. First of all there are a couple of images you will need. The first is a Pinterest pin image. These are usually vertically oriented with a 1:2 or 2:3 ratio of width to height.

The other is a horizontal image for the rest of social media, such as Twitter and Facebook. You may also want a square one for Instagram, but people don’t often share from a blog post directly to Instagram, so whether you need that will depend on your workflow.

Make sure the images illustrate and complement your post, are of good quality, and again, are optimized to download quickly.

Next, get your social media text ready. I prefer the Grow by Mediavine plug-in, which used to be called Social Pug. With Grow, there are 5 boxes you should fill in:

• Social Media Title – I usually use the same as my blog title
• Social Media Description – I usually use the same as my meta description
• Pinterest Title – I usually use the same as my blog title
• Pinterest Description – I usually use the same as my meta description, with some related hashtags added at the end
• Custom Tweet – I usually use the same as the Pinterest description

Having all of these in place means that when someone tries to share your post, everything is filled in. They don’t have to do any work – like writing their own title or description. However, they can change it before publishing if they want.

After You Publish

After you publish the post, it’s time to promote it. This can take many forms, but here are the most common.

Share to Your Social Networks

The first thing you’ll want to do is share the post with your network on the various social media channels that you use. This may include your business or blog channels, and it may also include your personal channels.

Sharing a post on social websites helps generate traffic, gives social proof (when you have a “share this post” type of plug-in installed with counts visible), and may convince other readers to share with their own networks.

Share to Tailwind Tribes

If you are a Pinterest and Tailwind user, then you will have shared your post to Pinterest in the step above. Now, share that pin to your Tailwind Tribes. This is a great way to get others to spread the word about your post, for you.

You should also use Tailwind now to schedule it to any remaining Pinterest boards, including group boards. Make sure to use a decent interval between the times you pin to each board. The new 2020 guidelines indicate we should be using an interval much longer than used to be recommended. I set mine to 6 days and 16 hours.

Email It To Your Subscribers

Your mailing list is most likely your best audience, so make sure they know about the post. The easiest way is to set up an automatic campaign using your blog’s RSS feed, but it’s much better to write a teaser email that entices people to click through.

But either is better than nothing!

Add it to Your Homepage

Finally if you show posts on your homepage, consider linking to the new post from there. That’s going to give it some internal link juice.

After all this you should be set! Don’t forget to test your post sharing buttons, and keep your eye on the post analytics for a few days, just in case.