The great thing about having a blog for your business is that it gives customers and search engines new content to view. It can increase sales by convincing customers of your product’s benefits, or teaching them how to use it, or giving them ideas for incorporating the product into the lives. But it’s essential to […]
Author: Susan Petracco
Recent Blog Posts by Susan Petracco
Nothing looks less professional than an ecommerce site full of broken images! However, if you’re running a site with a lot of products, it’s bound to happen every now and then. Here’s how to stop it from happening.
For web development purists, the holy grail of coding an ecommerce site using an off-the-shelf package is the ability to write a fully standards-compliant site. The upcoming Miva Merchant 5.5 release brings this desire into full reality for Miva Merchant developers. Version 5.5 offers a completely-open page templating system, where all aspects of the site […]
URL Rewriting is a way of changing the URLs within a website to a more logical and/or more search engine-friendly format. The default URLs within a Miva Merchant site are long and full of querystring variables, and can easily be rewritten to cleaner formats, as described below. To find out if this is available for […]
To get sales, your website has to get visitors. And one of the best ways to get visitors to your website is to rank well within the search engines. That is an entirely different subject, but one of the easiest things to consider is implementing a weblog for your business.
As ecommerce stores grow, the process of filling orders becomes increasingly tedious without software to help. Some shopping carts have some of the features needed to fill orders, such as the ability to print packing slips, track order history as well as packages, and so forth. But bringing an order management package online is often […]
For an updated and more in-depth look at product descriptions, go to Adding More Content to Product Descriptions. There’s no doubt that, on the web, a thousand words is worth quite a bit more than a picture! At least, that maxim holds true when one thinks of search engine optimization. While shoppers love images, search […]
If you’re building your first ecommerce site, the idea of choosing a convention for your product codes may seem like a trivial task. After all, the product code is typically something that is primarily internal to your business, so what difference does the format make to your customers? The answer is, probably none. But it […]