Did you know that Google recently announced that it would be giving sites a small boost in their SEO for SSL-enabled pages? Their goal is to create a more secure environment on the Internet, so they’ve decided to incentivize websites for proactively taking this step. Over at Search Engine Land, Barry Schwartz offers some guidelines […]
Author: Susan Petracco
Recent Blog Posts by Susan Petracco
Search engine optimization (SEO) is a complicated process, especially for e-commerce sites. But getting the basics in place, if you don’t already have them, will provide a big boost right off the bat. And on-page SEO is often much easier and has faster results than off-page tasks such as link building. If you’re just launching or you’ve not […]
In a previous post, I presented a collection of comparison shopping engines’ conversion scripts and how to implement them in Miva Merchant. Since that time, I’ve been asked many times to implement Google dynamic remarketing, so I wanted to add a post outlining how you can configure that code for your e-commerce site, too. Google’s […]
Many of us rely on Comparison Shopping Engines such as Nextag, Pricegrabber, and the likes to drive targeted traffic to our websites. When advertising with comparison shopping engines (CSEs), it’s important to pay attention to your conversion rates to determine what’s working and what isn’t. Most CSEs provide a conversion tracking mechanism directly. Typically, this […]
This post is a follow-up to my last one about hosting your own applications versus outsourcing them to third parties. One of the problems I see pretty often on sites is that many key components are each served by a different company. You have one provider for customer reviews, another vendor for videos, a third […]
Over the past few months, I’ve watched as one particular e-commerce business make decisions about adding new features to their website. In an effort to increase revenue, they’ve spent time and money on conversion optimization testing, speed and performance testing, a hosted reviews system with more bells and whistles than their previous customer reviews package, […]
I bet you’re looking to stand out in the search engines. Right? Of course, we all are. Especially e-commerce sites, whose business often is so completely tied to search engine traffic. Although we usually focus on getting our pages ranked higher, it’s also important to make those listings enticing enough that people want to click […]
One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It’s much easier to get customers talking about fashion or entertainment than about, well, ID cards. Retailer IDWholesaler.com wanted to break through that barrier, and get people talking about their products and […]
Shoppers have come to expect the human touch almost as much online as they do when they visit a store in person at their local mall. Given this expectation, let’s discuss how you can optimize customer service emails to create a stronger relationship with your customers.
We’re a community of “glass is half empty” kind of shoppers. I was watching an old rerun of “The Big Bang Theory” Friday night, where Sheldon described himself as being a person of infinite patience, having once waited for two-and-a-half hours on the customer support line with Hewlitt Packard just to complain about their customer support. That’s our collective voice in a nutshell.