Many of us rely on Comparison Shopping Engines such as Nextag, Pricegrabber, and the likes to drive targeted traffic to our websites. When advertising with comparison shopping engines (CSEs), it’s important to pay attention to your conversion rates to determine what’s working and what isn’t. Most CSEs provide a conversion tracking mechanism directly. Typically, this […]
Author: Susan Petracco
Recent Blog Posts by Susan Petracco
This post is a follow-up to my last one about hosting your own applications versus outsourcing them to third parties. One of the problems I see pretty often on sites is that many key components are each served by a different company. You have one provider for customer reviews, another vendor for videos, a third […]
Over the past few months, I’ve watched as one particular e-commerce business make decisions about adding new features to their website. In an effort to increase revenue, they’ve spent time and money on conversion optimization testing, speed and performance testing, a hosted reviews system with more bells and whistles than their previous customer reviews package, […]
I bet you’re looking to stand out in the search engines. Right? Of course, we all are. Especially e-commerce sites, whose business often is so completely tied to search engine traffic. Although we usually focus on getting our pages ranked higher, it’s also important to make those listings enticing enough that people want to click […]
One of the problems in the B2B space is that your products are sold based on customer need, not desire, beauty, or trends. It’s much easier to get customers talking about fashion or entertainment than about, well, ID cards. Retailer IDWholesaler.com wanted to break through that barrier, and get people talking about their products and […]
Shoppers have come to expect the human touch almost as much online as they do when they visit a store in person at their local mall. Given this expectation, let’s discuss how you can optimize customer service emails to create a stronger relationship with your customers.
We’re a community of “glass is half empty” kind of shoppers. I was watching an old rerun of “The Big Bang Theory” Friday night, where Sheldon described himself as being a person of infinite patience, having once waited for two-and-a-half hours on the customer support line with Hewlitt Packard just to complain about their customer support. That’s our collective voice in a nutshell.
Data feeds are an integral part of marketing an ecommerce site. A data feed is nothing more than a list of your products, along with certain product details, in a structured format. The details included in the file depend on your site needs and the requirements of the partner to whom you’re submitting your data.
Comparison Shopping Engines, or CSEs, have grown in popularity and number over the past decade. They represent a large marketing opportunity for online merchants. These sites take submitted product data feeds from many merchants, match up the products offered by each store, and allow customers to compare prices across the various stores.
Not a lot of small ecommerce sites use video yet. It’s a shame, because video has promoted sales for larger retailers, and bloggers big and small already know the draw of video-based content. Videos can engage customers, drive additional traffic from other channels, and even boost your SEO rankings.