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	<title>NetBlazon &#187; shipping</title>
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		<title>Seth Godin&#8217;s post misses the point</title>
		<link>http://www.netblazon.com/weblog/web-development-tips/seth-godins-post-misses-the-point/</link>
		<comments>http://www.netblazon.com/weblog/web-development-tips/seth-godins-post-misses-the-point/#comments</comments>
		<pubDate>Thu, 09 Aug 2007 02:13:54 +0000</pubDate>
		<dc:creator>Susan Petracco</dc:creator>
				<category><![CDATA[Web Development Tips]]></category>
		<category><![CDATA[shipping]]></category>

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		<description><![CDATA[&#34;Repeat business is what matters, and that happens when you surprise people (for the better). Not when you rip them off.&#34;

While I don't disagree with the premise of the problem, Seth Godin's post yesterday completely missed the boat. After years of working with numerous clients and running our own physical goods store online, I honestly [...]]]></description>
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