Seth Godin’s post misses the point
Wednesday, August 8th, 2007"Repeat business is what matters, and that happens when you surprise people (for the better). Not when you rip them off."
While I don't disagree with the premise of the problem, Seth Godin's post yesterday completely missed the boat. After years of working with numerous clients and running our own physical goods store online, I honestly believe that there are very few merchants on the web who "have realized that you can make 100% of your profit from shipping and handling and do quite well."
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