If you've viewed the C2C Continuum video, then you are aware of the lifecycle that all customers traverse through on your website. If not, please watch it as it provides valuable information that you won't want to do without.
At NetBlazon, we believe that the customers are only one part of a completed sale equation and while it's important to understand what the customer wants and find a way to provide it to them. It's equally important to ascertain what the store is and isn't doing well and to create an environment for making the best case for a shopper to actually browse, shop, and purchase.
Watch the video below of our founder's presentation on the C2C Business Model and how it developing a C2C Strategy is an imperative if you want to see your sales numbers increase.
Every successful C2C Initative requires detailed focus on the 6 Degrees of C2C Differentiation. That isn't to suggest that if you implement only 1 or 2 of these that it won't work for you, but a wide ranging, detail-oriented strategy and implementation works the best, simply because it brings your marketing initiatives in line with your business processes in order to increase your sales conversions.
Make your store THEIR Store with "My" Personalization (e.g. my lists, my content, my groups, my categories/products) and they will come back!
If you'd like to view the rest of the C2C Business Model video or any of our other e-Learning offerings, click here to learn how.
