E-commerce is simple, right? Build a site, optimize your content for some target keyword terms, maybe send out some email blasts and eventually the sales will come pouring in...of course, the reality is quite a bit different and making your first million online takes a little more effort than just showing up. Enter the world of online commerce and a concept we at NetBlazon call...Click 2 Customer (C2C).
The C2C Concept is based on the idea that anyone can click on a product on your website, but it doesn't REALLY matter until and unless they put it in their shopping cart and purchase it. In other words, strictly focusing on just getting people TO your site doesn't help unless they actually buy something FROM your site.
To help explain this concept in greater detail, we have created the C2C Continuum and a C2C business model that details what we refer to as the 6 Degrees of C2C Differentiation. The C2C Continuum defines the shopper's perspective of your store and the lifecycle process the shopper goes through as they traverse your site and develop a relationship with you while the C2C Business Model outlines the 6 Degrees of C2C Differentiation and how you can be proactive in making your site more C2C-friendly.
Understanding how your shoppers view your store and how you manage and operate the store will help your NetBlazon consultants create a targeted C2C Strategy that will make your site stand-up and be noticed. If you wish to learn more about either the C2C Continuum or the C2C Business Model, you can start by clicking here.
