At NetBlazon, it is our belief that all shoppers go through a lifecycle as they visit a customer's site. Whether a shopper progresses to the next level or phase of the lifecycle depends largely on whether a need has been satisfied by the website. With the utter deluge of websites and information overload that shoppers deal with today, it shouldn't surprise anyone that shoppers typically spend less than 5 seconds on a website before leaving and going somewhere else. 5 Seconds is not a lot of time to engender trust, make an argument for continuing on or providing a fool-proof claim that the shoppers needs can and will be addressed, but in Internet time, 5 seconds is an eternity.
The C2C lifecycle or Continuum as we refer to it, is based on the premise that visitors to your site should be provided with a viable path to move through in order to turn them into customers. Storeowners obviously desire this relationship, but many don't know how to present their value proposition, or have spent an inordinate amount of time tackling SEM/SEO issues only to find that visitors bounce at far too high a rate once they visit. These are just some of the factors that affect poor conversions, but with a C2C Strategy in place, storeowners can capture the interest of the visitor, make an argument for creating a relationship with the visitor and move them along the Continuum.
C2C Strategy engagement, or C2C Healthcheck as we refer to it are fixed price projects, so you know going in what the costs will be. The C2C Strategy deliverables are a list of recommendations with cost-to-complete estimates, so you can decide how much or little of those recommendations you wish to implement.
If you'd like to speak with us about getting setup for a C2C Healthcheck, you can contact us at 866.400.2444, email us at sales@netblazon.com or simply submit an information request by selecting the Inquiry button at the bottom of this page.
