One of the best ways to drive repeat business from existing customers, and to push potential customers toward that final conversion step, is email marketing. Email marketing may be a a monthly newsletter for B2B business that explains new service offerings, offers testimonials, or links to case studies. Another example of email marketing is a weekly email "blast" from a retail site designed to push the right products to the right customers, and to keep your site in the forefront of their mind so they remember you the next time they are looking to make a purchase.
Email marketing offers many unique challenges, such as content creation, platform testing, service solutions, sign-up integration with your website, and analytics. NetBlazon offers all of these services (and more!), so that you don't have to learn everything from scratch in order to have a successful marketing campaign.
We've worked with a number of third-party email solution providers, including Constant Contact, Vertical Response, Bronto.com, and iContact. We can integrate all of these solutions with your website and/or shopping cart, to allow customers to subscribe to your email marketing offerings. We also design high-return emails that degrade gracefully for users who choose not to download images or utilize a text-only email client. Finally, we can configure analytics for your email campaigns so that you can track open rates, click-thrus, and even conversions based on individual campaigns.
