Comparison Shopping Engine (CSE) websites have been around for approximately 5-6 years now, although some might argue that the third website ever created was a comparison site of the first two. Whatever you may think of CSE sites, they are here to stay and should be viewed as a great opportunity to cultivate a new sales channel. These days, CSE sites are considered an imperative for E-commerce store owners to consider as they provide a discernible marketing channel to gain new customers through and if you don't take advantage of them, you better believe your competitors will.
Of course the problem becomes one of management and time to do so effectively. The CSE landscape is constantly changing...new sites are being created, old ones shutting down...setting up new accounts, managing access, updating product content and trying to determine which channels are and are not working alone could very well be a full-time job in and of itself.
That is why NetBlazon created the FeedExact Service. FeedExact connects to your existing store, allows you to schedule the frequency with which your products should be updating, allows you to adjust pricing as needed to provide added incentives for individual sales channels and tracks and reports on a channel's overall effectiveness.
For those with a familiarity with NetBlazon products, FeedExact was born as a natural progression of enhancements we needed to make for the Ultimate Feed Generator product used on Miva Merchant stores. The UFG product, which is still in use today, became the basis for the creation of FeedExact; however, FeedExact is much more than a product content generation tool. FeedExact allows users to schedule their product updates, modify pricing on a per CSE site basis, point shoppers to separate landing pages if desired, track click-throughs and sale conversions to assess which CSE sites are providing the best value proposition. In short, FeedExact IS the extra person you need to manage your CSE efforts in the ever-changing online economy that we're faced with today!
To learn more about FeedExact or to signup for a free 30-day trial, visit us at www.feedexact.com.
